One of the most underutilized strategies for brand building is videos. Yes, a 2500-word blog post is fine and all but some people have a short attention span and would find it difficult to finish reading the content.

Others see written content as boring or too cumbersome and would prefer a video.

Videos are more engaging, educational, and build trust better. But you can’t just have a 5-minute explainer video without any music. Music is the soul of a video as it influences perception, grabs viewers’ attention, and reinforces the message being passed across.

There’s an art and science to using music for your online business. Below are the most important things you should know about using music for your brand-building process.

1. Use the Right Type of Music

Music is supposed to be the final piece of the puzzle so it should complement your video. If you are telling a story, using suspenseful music can advance the plot, grab and maintain the interest of your audience.

The key is to explore several tracks to find the music that will resonate with your audience the most.

Remember to consider the age of your audience as people in different age groups tend to prefer different types of music. A young audience may respond well to electronic, hip-hop music while an older target audience may prefer hearing mellow, organic sounds.

2. Intro and Outro Segments Matter

You need to pay a lot of attention to the intro and outro segments of any music you intend to use for your online business.

The intro segment should create interest for the audience and encourage them to watch your video. Basically, the intro segment sets the mood for the entire video.

Outro segments, the concluding part of the music, should ease the audience towards the end of the video to bring about a soothing organic end.

You don’t have to overthink these two aspects. As long as you know what your audience wants, you’ll know how to incorporate music in a way that appeals to them.

3. Music Pacing is Also Important

The pacing of the music is also important. The video and music must be in sync. It shouldn’t feel like the music is too fast or too slow. The tempo of the music should match the message being passed across.

4. Use Music Legally

Finding music for commercial use can be a daunting task due to the laws of music licensing. Your best bet to legally use music for your brand is royalty-free music from a reputable provider.

A one-time payment allows you to use a royalty-free track for your brand-building process.

Final Thoughts

If you aren’t using music for your online business, you are missing out on one of the most effective strategies for keeping your customer’s attention.

As previously mentioned, there’s an art to using music and since you’ll most likely be paying for the music you use for your brand, you’ll want to know how to get maximum value for your money.