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Top Financial Keywords to Drive Website SEO

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Top Financial Keywords to Drive Website SEO

Read time 7 min read
Top Financial Keywords to Drive Website SEO

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.


Easy-to-use automated social media + SEO tool


Automated ideas to improve Social Media traffic + sales


Keyword and backlink monitoring + ideas

By using different tools like Ahrefs, SEMRush, and other Search engine optimization tools, you can find the most searched financial keywords to use on your financial website. You need to use top financial keywords, high-value and high-quality resources to drive traffic to your website. In this article, we are going to discuss the top financial keywords, keywords in finance, keywords for financial services, finance keywords and top keywords for financial advisors.

Here are some of the most searched financial keywords and volume generating keywords to use for your financial website.

  • Investment management
  • Loan
  • Mortgage
  • Financial services
  • Mortgage calculator
  • Investment
  • Financial service company
  • Mortgage rate
  • Quicken loans
  • Life insurance
  • Mortgage payment calculator
  • Payday loans
  • Investment planning
  • Personal loan
  • Finance
  • Investment plan
  • Retirement accounts
  • Finance calculator
  • Return on investment
  • Investment banker
  • Google finance
  • Nerd wallet
  • ROI
  • Investment banking
  • Investment planning
  • Financial independence
  • Student loans
  • Foreign Investment
  • Foreign direct investment
  • Yahoo finance
  • Financial advisor
  • Mutual funds
  • Toyota financials
  • Insurance
  • FPA
  • Wealth management
  • Financial institutions
  • Investing
  • Refinance
  • E-finance
  • Google finance world
  • Stock quotes
  • Ministry of finance
  • Finance yahoo com
  • Google shares
  • Shares
  • Stock exchange
  • Finanzen.
  • Invest
  • Buy
  • Sell
  • Purchase
  • Wall street
  • Finance sector
  • Budget
  • Minister of finance
  • Treasury
  • Bonds

These financial keywords are specified in the financial sector but do not necessarily help you rank on search engine algorithms. Using these words, you need to use unique phrases and proper search engine optimization management skills to help you outrank your competitors.

Through a recent study, Americans between the ages of 18 and 30 said that the financial sector is among the topics that excite them on a daily basis. In the survey, the respondents said that they trust financial institutions like banks whose main purpose is to take care of the public good. The young American adult age group loves banks that make marketing financial institutions to them a lay-up. If you are tasked with marketing any financial services, you are aware of the difficult task of getting prospects to trust you. Even after getting these people to trust you, converting them into consumers who buy the service or subscribe is also an uphill task. This is simply because finance is not as attractive as any other topic like sports or fashion.

The good news is that if you continually work in the financial sector you learn a lot every day. This space is full of information that is important to your daily financial marketing work. The experience you get offers you insights that help you build your company and manage your SEO in a competitive manner. Keywords are at the center of it all. For you to execute your paid search campaigns effectively, you need to do a few things.

You need to stand out. The best way to stand out in the search algorithms is by sharing what makes you unique. Share the most outstanding details about your financial business. Share what you offer that your competitors do not have. For example, if you have 24-hour customer care services with live representatives, make sure you include the information in your search copy. If you provide free webinars and materials for new clients include that in your keywords search copy. The idea is to stand out among competitors.

Did you know???

  • SEO drives 1000%+ more traffic than organic social media.
  • According to research, 69.7% of search queries contain four words or more.


Market Competition

Competition, in the financial world, is very high because every firm is looking for a way to convince a new client why they should trust them. Therefore, you should not only use surface-level keywords in your search copy. You need to look for the keywords that your competitors are using and outbid them. This is important because your firm needs to be known as one client’s trust. Once a client commits to a financial firm or service, it takes time for them to leave or look for options. This is why it is important to always outbid your competitors. Make sure that you are always on the lookout for keywords that will help you move up the search engine food chain.

You can also use income targeting tools and demographics in Adwords to target the specific audience that you desire. You should know the specific wealth status and the average age of your relevant audience. This way, you are aware of the language and keywords that are relevant to them. By knowing the specifics of your target audience, you can easily get rid of wasted clicks and gain more conversions.

Top Financial Keywords to Drive Website SEO

(Image Credit: QanticuMind)

Create custom landing pages based on the keywords and ad groups. Although this is obvious, many marketers overlook this aspect. If you direct your prospect into a landing page that does not have relevant information for them, then you end up misfiring and gaining a bounce rate. Consequently, this is something that you could have taken care of and avoided the dire consequences. Bounce rates reduce conversion rates on your website. As a result, you are ranked lower in the SERP rankings. Unique and relevant landing pages increase your chances of making conversions.

If you can afford it, you should invest heavily in keyword bidding. In the financial services sector, keywords are very expensive and competitive across AdWords. CPCs can go for as high as $100. This leaves marketers with limited budgets with hard tasks. Every dollar you spend to bid on these keywords, someone else is matching you and paying extra. The bidding process is fierce and competitive and you need to strategically invest in it. Not all keywords give you a boost in the SERP ranking. This is the reason why it is important to research the value of the keyword you want to bid for before you bid.

The bidding process, though fierce, can outsmart the system by using phrases that include the keywords to your advantage. The specific keywords you are competing for against other competitors may not be accurate and relevant for your business. This means that you should always weigh options before you settle for keywords.

Types of keywords and how to apply them in your search engine optimization.

You will be interested

Keywords are important if you want to drive traffic to your website or financial business.


  • Around 8% of search queries are phrased as questions.
  • 0.16% of the most popular keywords are responsible for 60.67% of all searches


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Importance of keywords.

You need to know that keywords are not normal words. They increase the value of your website when you use them correctly. If you were to only use important words on your website, these are the words you should utilize to the maximum. Keywords are important to your website because they show search engines like Google what your website is about and what financial services you are offering. When someone types a phrase on a search box, search engines want to provide the most useful and relevant website for populating the SERP. For them to pull these relevant websites, they use keywords in the algorithm to show if your website meets the criteria.

You can take advantage of this easily by putting yourself in the shoes of prospective customers. Search what you would search for if you were the customer. Whatever it is, try and include keywords that are relevant to your search. Some keywords are phrases. By doing so, you increase the chance of being the first on the search engine results page.

By being part of the first page’s results, you increase your chances of having prospects turn into clients. They cannot turn into clients without knowing if the firm exists. Being part of the first page on the SERP ensures that you get organic traffic on your website and that makes it easier to have prospective clients connecting with you and finding if you have what they are looking for.

By including strong keywords on your website, it increases your firm’s ranking in the SERP. For example, Feller Financial Services, a top financial service provider in Florida, uses strong keywords on their homepage and in the Meta description of their services. Some of the strong keywords that they use are Investment management in Florida and financial planning in South Florida. Their website is ranked highly by the local Florida people because they use words that clients can relate to and know.

Types of keywords.

Broad Keywords.

These keywords are simple and short. They are not juicy in any way. These are normally in one word and account for the largest search volumes. Many times marketers are tricked into thinking that these are the only important keywords but the account for a little ranking power. Using these words is tempting. However, they come with a lot of competition for little value. The broad keywords are broad, reaching nonspecific, and all-embracing. Because of the vagueness, these words may not apply to your business. However, when it comes to that of other companies’ websites and industries, you may not be able to outrank them. So, before you use these broad keywords, make sure that they are relevant to your business and website. They have to bring value to your business and website by helping you convert prospects into clients.

For example, if you are offering a tax planning service you can use the word taxes although it may be impossible to compete against websites like the IRS USA today Wikipedia, and TurboTax. Although you must use the word taxes in your website and similar keywords your ranking in the search engine results pages may be affected by totally different words. The ranking of your website will be determined by combining broad keywords and other types of keyboards to come up with phrases that are relevant to your clients and prospects. Using these broad keywords only does the job halfway. Consequently, you must know what your clients use and constantly update your keywords to have a competitive edge against other firms. Here are a few examples of broad keywords:

Top Financial Keywords to Drive Website SEO

Fathead Keywords

Fathead keywords are a combination of two or more broad keywords. By combining the broad keywords, you make the keyword phrases a little bit more specific. They are almost the same as broad keywords; the only difference is just that the fathead keywords are used 20% more than broad keywords because they are specific. Although the combination of keywords reduces the competition in bidding significantly, the odds of your firm’s website outranking a big business website are still slim. You need to work more. Here are a few examples of fathead keywords:

Top Financial Keywords to Drive Website SEO

Fathead keywords are words like financial planning. These words are important to your website but they do not necessarily increase your ranking on the search engine results page. You need to come up with specific unique keywords and phrases for your website to be ranked on the first page of the search engine results page.

A company like ‘Ten Client’ uses keywords like Investment planning advice that helps them grow their ranking. However, for them to compete against the big business websites, they need to come up with phrases and keywords that work well and are relevant to their target audience.

Chunky Middle Keywords

These are a little more specific than fathead keywords. Chunky middle keywords are characterized as longer phrases that have precise relevance to the financial business or website. The average potential customer looking for financial services and planning will write the phrase or he will include the keywords in the search bar. This means that your rank will not be for everyone everywhere, but the niche market and the target audience you are looking for. This is better because the traffic on your website is precisely what you need. The people viewing your website are the desired customers.

Since these keywords are very specific, you are not going to be competing with millions of businesses to get your website and business on the first page of the Google search engine. This helps you come up with a search engine optimization friendly website that can easily outrank other financial sector websites in your local area and industry. This is the place your website needs to compete.

This means that you are combining keywords in your website to target the prospect’s search engine keywords. So if they type, “financial planner and investor in Chandler, Arizona” they will find you. Not because you have the whole sentence in your keyword phases, but because the keywords in that phrase are part of your keyword. By adding your location and address on your website, they act as critical keywords in the search engine results pages and the prospects can easily find you if they are looking for a financial business within your locality. Having these keywords and phrases in your ad words helps you generate organic traffic to your business and website. Here are just a few examples of chunky middle keywords:

Top Financial Keywords to Drive Website SEO

For example, Twenty over Ten, a financial consultant in the USA, uses chunky middle keywords on their service section. They use words such as tax planning, retirement planning, 401 management, portfolio management, and many more keywords that are specific and target an audience tailored for their service.

Long-Tail Keywords

Lastly, we have the long-tail keywords that are very popular with marketers. These are long phrases with three words or more and are very exact and accurate. These keywords make up to 70% of the keywords in all the searches. When a prospective searcher uses a long-tail keyword you stop competing with thousands of websites to be on the first page and at the top of the search results. This is because the searcher has narrowed down the keywords in a way that identifies either your business, or that of a competitor. Do not get this wrong, you have to have good Search engine optimization for your website to appear here even after using long-tail keywords. You need to know the basics of SEO for you to use keywords effectively.

Long-tail keyword searches include a search with words like ABC tax firm investment planning in San Francisco, California. This only means that the person searching is specifically looking for a business that offers the specified services in San Francisco or even looking for your business directly. So, if you use specific keywords that are unique to your business, you end up ranking for your website. Here is another example of a long-tail keyword:

Top Financial Keywords to Drive Website SEO

For example, Twenty over Ten, a Blue wealth partner, uses specific long-tail keywords on their customer section so that people can know who they are specifically targeting. They work with clients from the South Side of Chicago area. Their main clients range from major retailers, executives, and medical practitioners that earn a substantial amount of money.

FACT: Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. (Ahrefs)

We hope that you found this article useful.

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Keep up with your competitors.

For you to be ahead of the competition, you need to keep tabs on the financial keywords your competitors are using. You can use backlinks to show you what keywords they are using and how you can beat them in the ranking of the websites. By searching for competitor keywords, you are looking for the performing keywords that you are not necessarily using. However, they are normally performing well in the results. These financial keywords are important if they are performing. You need to use them or phrase them in a unique manner that is to your advantage.

Before using a paid tool to search these keywords you should list down the keywords that are important to you and your business. Then, you can start manually digging into the keywords that your competitors are using and use them to your advantage. Keeping tabs with new keywords since financial services help you grow your keywords portfolio and create a competitive gap between you and other financial companies offering the same type of services.

The idea is to always use keywords that are relevant to the business and not all keywords that are related to finance. Add all the relevant information like location, services offered, phone numbers, and contacts to your website for the clients and prospects to access you.

Diib®: Get the Top Financial Keywords Here!

We hope that, in this article, you have learned a thing or two about how to use keywords in all your financial services digital marketing campaigns. Partnering with Diib Digital will offer you an added measure of confidence that you’re using the right keywords for your target audience. Here are some of the features of our User Dashboard that set us apart from the competition:

  • Keyword, backlink, and indexing monitoring and tracking tools
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There are so many ways to find keywords. Here are some of the basic steps:

  1. Scour your website. Browse your site and your entire product range, and make a list of everything you sell.
  2. Sniff out your competition. Take a look at your top competitors’ websites.
  3. Ask your customers. Do a survey.
  4. Ask your staff, family and friends.
  5. Dive into keyword tools.

Keywords in a heading are usually just 1 to 2 words and have a high search volume. Keywords you use in the body of your text are 2-3 words and have a good search volume, not too high or too low. Long tail keywords are 4+ words that have a low search volume.

Here are some tips to optimize your webpage for organic keywords. 1) Choose your keywords. 2) Prioritize them. 3) Make sure the content on your page is getting indexed. 4) Make sure that content is unique. 5) Improve the search listing with your keywords. 6) Update your headline. 7) Optimize existing text. 8) Add text in images.

Here are some of the places you can get free SEO keywords:

  • Diib® Keyword Research Tool
  • Google Search Console.
  • Google Ads Keyword Planner.
  • AnswerThePublic.
  • Keyword Tool Dominator.
  • Google Trends.
  • Google Correlate.
  • Keywords Everywhere.
  • Titles.
  • Descriptions.
  • Headings & Content.
  • Images Titles & Alt Text.
  • URLs.

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With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

  • Quality backlink development (DA10-DA80 websites)
  • Professional Google Analytics installations
  • Website speed analysis and optimization
  • Keyword research
  • Article writing and publishing (500-5000+ words)
  • Create your free account by entering your website below and we’ll be able to show you all the other services we offer to our members!

Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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