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Find Popular Real Estate Keywords That Sell Fast!

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Find Popular Real Estate Keywords That Sell Fast!

Read time 10 min read
Real estate keywords

Improve your content marketing + SEO in 60 seconds! Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.


Easy-to-use automated social media + SEO tool


Automated ideas to improve Social Media traffic + sales


Keyword and backlink monitoring + ideas

Real Estate Keywords 2021

No matter which type of real estate SEO campaign you are running for your business, your targeted keywords are critical for your success. Even the most brilliantly executed campaign will fail if you are not using the right keywords. Unfortunately, most of the real estate buzzwords 2019 are no longer effective for 2021. Choosing the right real estate keywords enables you to receive additional organic traffic from Google. If you select the wrong keywords, you are giving your competition an edge.

More than 22,000 online searches are conducted every month in the United States by consumers looking for a real estate agent. When you optimize your website with the best real estate SEO keywords for 2021, you increase your inbound leads. This can significantly add to the number of leads you are already receiving through traditional advertising and referrals. Real estate SEO keywords are simply short phrases or words search engines including Google used for categorizing content.

Finding the Right Keywords for Real Estate Investors

Your content is critical for a successful real estate business. Your online content must be easy to find for your potential clients. According to the most recent statistics, 75 percent of all consumers only look at the first page of their online search results. Approximately 30 percent will only click on the first result listed for their search. This means your SEO efforts are incredibly important for your business.

Every SEO strategy starts with real estate keywords. Making certain your published content and website contain the best possible keywords is critical. Your goal should be finding the keywords most frequently used by consumers when they are interested in purchasing, selling or renting either commercial, residential, industrial or luxury real estate. If you want to reach your targeted real estate audience, it is imperative your real estate business has a good ranking for local searches.

If your business focuses on a specific real estate niche, you need to address this with your keywords. Your local keywords are essentially based on the areas your business services. In addition to your content, keywords should also be included in your page title, URL, image alt tags and meta descriptions. Do not make the mistake of overstuffing your page in an attempt to use every possible keyword. Your keywords should be a maximum of two percent of your page.

Eliminating the Fluff

Your content must be tailored for the requirements of potential clients and high-quality for your SEO efforts to pay off. Your content needs to add value to the lives of your potential customers. This means directly addressing the most frequent issues of your target audience with a solution or helpful information. Content with the purpose of using links and keywords is considered fluff and should be eliminated. This type of content will not enhance client engagement or keep consumers on your website.

If you need more efficient SEO but are unable to come up with any new ideas for creating content, you have a couple of options. You can search the internet for ideas including your competitor’s websites or you can hire a digital agency specializing in your area. This will help you obtain relevant and high-quality content for your site. There are numerous top agencies with excellent reputations. If finances are an issue, there are smaller and more affordable local companies often worth a second look.

Using Relevant Links

If your website links are relevant, you will receive better rankings from Google. A good example is luxury real estate keywords. By including these keywords in your internal links they become more relevant. Your backlinks should be from trustworthy, high-quality websites including niche and review sites. Do not forget to include backlinks for your local media and partners for the best overall effect. Also ,track your backlinks with tools like SE Ranking, for example:

Real estate keywords

(Image Credit: Search Engine Watch)

Optimizing for Speed

Even if you have the right keywords, the majority of consumers will not wait more than three seconds for your site to load. Each additional second will increase your bounce rate. A delay of just one second can result in an 11 percent loss of traffic and a 16 percent loss of client satisfaction. Your content needs to be audited for speed with all adjustments required to ensure your website is running smoothly. Run speed test with Google’s PageSpeed Insights:

Real estate keywords

(Image Credit: seomofo)

Local Real Estate Searches

The focus of both Bing and Google is local searches. This means your content needs to be relevant, helpful and local. You can write about new condo developments in your area, interesting facts about local homes or the benefits of one type of property over another. Your content should attract your local audience. Optimize your content for local relevance and spontaneity. You can add significant value to your content with photos, infographics and interactive maps.

Using Social Media

Social media is a powerful tool to help ensure your content receives engagement and improves your rankings. The social media platforms most frequently used in the world of real estate include Instagram, Facebook, Pinterest and Twitter. Consider having an account with all of them and frequently posing relevant content. Look at some of the best real estate accounts to determine how listings are promoted and use your personality for friendlier content.

Asking for Reviews

Your search ratings will be impacted by the quality and quantity of your reviews. You can improve your visibility online by offering your satisfied clients an incentive to share recommendations and reviews for your real estate firm online. The most effective reviews appear in numerous places online including Yelp, Google reviews and your website. Respond to every review you receive even if it is negative for a positive impact on your rankings. For instance:

You will be interested

Real estate keywords

(Image Credit: Copper CRM)

Using Videos

You can improve your rankings by enhancing traffic and boosting engagement with visuals including videos and photos. This type of content is essential for your real estate business. Consumers interested in purchasing property will watch videos and browse through a wide assortment of images before they make a purchase. Your content should also include relevant keywords.

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Optimizing for Mobile

Recent research shows that approximately 72 percent of all consumers purchasing real estate are searching for a new home or rental using their mobile phones. Websites optimized for mobiles are preferred by search engines. If your website does not accommodate tablets and smartphones, you are losing a lot of potential customers right from the start. You can be sure your website is mobile friendly with Google’s mobile  friendly test, for example:

Real estate keywords

(Image Credit: Google Support)

Importance of a Blog

Blog posts are an excellent opportunity for creating unique and fresh content for your site to attract high-quality traffic. Include blogs on your site consistently with optimized and high-quality content to enhance your keywords.

Real Estate Keywords 2021

Whether you are looking for commercial real estate keywords or luxury real estate keywords, the list below contains the best SEO keywords for 2021.

  • Real estate agent
  • Real estate brokers near me
  • Find a real estate agent
  • New real estate agent
  • Real estate agents near me
  • Commercial real estate agent
  • Top real estate agents
  • Local real estate agents
  • Best real estate agent
  • Commercial real estate agents near me
  • Dual agency real estate
  • Best real estate agent near me
  • Being a real estate agent
  • Real estate agents I trust
  • Luxury real estate agent
  • Realtors near me
  • Find a realtor
  • Realtors in my area
  • My realtor
  • Best realtor
  • Top realtors near me
  • Realtor company
  • Best realtor near me
  • Top realtor
  • Listing agent
  • Realty agent
  • Buyers agent
  • Property agent
  • Selling agent
  • The agency real estate
  • Exclusive agency listing
  • Dual agency
  • Realty companies near me

Audience Targeting and Real Estate Keywords for Facebook

  1. First Audience:

Your farm is one of the first audiences for Facebook you should create. You are limited by the category for special ads regarding what can be targeted by real estate agents. This means your local geographic farm is one of the only cold audience strategies available. To succeed, your audience must be set up for retargeting. The best marketing you can use for this audience includes local community videos, neighborhood tours, business owner interviews and just sold case studies.

  1. Second Audience:

The second audience is your database. More than 60 percent of all real estate business comes from repeat business and referrals. Facebook is an effective and inexpensive option to remain in front of your database. Using just your personal page to market for repeat clients and referrals is not nearly as effective due to your algorithm. Your posts are only seen by approximately 17 percent of your friends, the other 83 percent do not see them.

Remaining in front of your audience is important to ensure your receive repeat business and referrals. You can accomplish this with the creation of a custom audience. Your next step is selecting Customer File. You can then upload your audience email listing directly into Facebook. You should already have an email list of the customers you are marketing to for this reason. Once you have uploaded your CSV list, you will have a saved audience on Facebook.

  1. Third Audience:

Retargeting is your third Facebook audience. Retargeting is when you place your ads directly in front of any clients taking some type of action in the past. If you have ever visited an online business then started to see ads all over including on Facebook, you were retargeted. Directing your marketing efforts to retargeted Facebook audiences is an extremely effective option for your real estate business. Many of the experts believe using Facebook is a branding play as opposed to a lead generation play.

Most importantly, retargeting works. This does not mean you are unable to generate numerous leads through Facebook. The issue is the majority of consumers do not visit Facebook to purchase or sell real estate. Consumers enjoy Facebook for online socializing. Since Facebook offers you a limited ability for targeting both sellers and buyers, retargeting is a much better strategy. The only reason numerous realtors run ads on Facebook is for retargeting. There are several different types of Facebook audiences you can retarget including:

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Website Visitors

You should be targeting your website visitors on Facebook because this is one of your key audiences. You want consumers recently visiting your website to see your ads on Facebook. If you are interested in driving any type of traffic to your site, retargeting this kind of traffic is extremely important. You can use numerous social media platforms to target your recent website visitors including Instagram. Facebook, Google and YouTube.

If you are not taking advantage of this type of retargeting, you are missing out on a lot of potential customers. When consumers see your ad, they will remember visiting your website. This means they are already somewhat familiar with the services you are offering. You can use keywords in your ads to help drive traffic. A good example is if you are selling commercial properties. Using commercial real estate keywords will help grab the attention of your audience.

Engagement Audiences

Anyone engaging with your website can be retargeted. These types of consumers may have liked or shared one of the posts or ads on your business page. You need to retarget all potential audiences to be successful.

Video View Audiences

Anyone watching your video ads or even a certain percentage can be effectively retargeted. If a consumer watched over 50 percent of one of your videos, there is a good chance they are interested in your business, learning more about what you do and the services you provide. Specifically retargeting consumers watching even a percentage of your video is effective. You can retarget them by showing them a different video.

Finding Real Estate Words That Sell with Research Tools

If you have been unable to improve your Google ranking with generic keywords, there is another option. Analyze the results of the Google search pages to find a list of targeted and relevant keywords suitable for planning the website content you will be using for the next year. Make certain the keywords you choose are current since real estate buzzwords 2019 are generally outdated. You will need the right proprietary tools to perform effective keyword research and find the best data fast.

Unfortunately, search criteria are not generally published by Google. Search volume is only available for customers purchasing Google PPC ads. For this reason, several SEO software companies are now filling this void. Achieving a higher search volume enables you to increase your potential traffic. Search volume tells you the number of consumers searching for a specific term. When the search volume is higher, there are more websites in competition for the number one Google spots for the term.

The reason is that if you receive the number one ranking for real estate words that sell, you will receive a massive amount of traffic. There are software companies with a method for measuring the difficulty of ranking for specific keywords such as Ahrefs and Moz. This is referred to as keyword difficulty. You should consider whether or not the competition is worth trying to rank for one of the most popular keywords or short phrases.

If the keyword you choose has a low search volume, the difficulty level can be extremely high. Your best option is using one of the many online tools available to help you find the best real estate keywords 2021. Some of the most popular tools include Google Keyword Planner, SEM Rush, Moz and Ahrefs Keyword Explorer.


Ahrefs is fairly easy to use, the price starts at $99 per month and you receive help with search volume and difficulty, a rank tracker and site audits. Ahrefs is a popular tool for conducting keyword research. The tools are similar to Moz but some people believe the data is a little more accurate. In addition to receiving real estate keywords, you also receive the most common questions asked by consumers.

Real estate keywords

(Image Credit: Kubix Digital)


SEMrush is recommended if you have more experience because the tool is harder to use. You receive keyword analytics, competitor research and backlink tracking beginning at $99 per month. SEMrush is very popular for spying on the websites of competitors in the SEO industry. You can track the keywords your competitors are ranking for, receive a list of other websites with links to your competitor’s website, audit websites and set alerts.

Real estate keywords

(Image Credit: SEMrush)


Moz is recommended for users with some experience with keyword tools. You can search for domain authority, volume and difficulty and have access to local market analytics and a page grader. Your cost begins at $99 per month or $79 per month when you pay annually. Moz is one of the earliest tools for SEO. The company invented a domain authority metric currently used throughout the industry. Moz also shows you the other sites ranking in your industry and which sites are linked to them.

Real estate keywords

(Image Credit: Style Factory)

Diib®: Find the Best Real Estate Keywords Here!

Whether you’re looking for the ideal keywords, a list of your top competitors’ keywords or simply want to see your ranking among other realtors, look no further than Diib Digital. Here are some of the features of our User Dashboard that set us apart from the competition:

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Head keywords are usually 1-2 words with a high search volume. Body keywords and 2-3 word phrases with a decent search volume, not too high or too low. Long-tail keywords are 4+ words strung together with a lower search volume.

These are phrases people use when they are looking for a particular service or product. The intent behind these words shows that the searcher is in the buying phase or cycle, aware of their needs and searching for a solution.

This is also known as high commercial intent. It signifies a strong intent on the part of the searcher to conduct a transaction. In the case of real estate, it would be the intent to purchase or sell a home.

The typical SEO campaign with local intent is between $300 and $2,000 per month, depending on your needs, competition and location.

Around 5 keywords that compliment one another is ideal and can help distinguish your Real Estate Business from your competition. Using the keywords effectively is also vital for the success of your campaign.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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