If your product pages only include an image, a short title, and a price tag, you’re leaving money on the table. In today’s competitive ecommerce landscape, a bare-bones product page just doesn’t cut it. Customers expect more—and so does Google.

Whether you sell handmade goods, tech gadgets, or fitness gear, your product pages are one of your biggest opportunities to show up in search results and turn casual browsers into buyers. But to do that, you need more than the basics.

Images may catch a shopper’s eye, but search engines rely on text to understand what your product is about. Titles, descriptions, headings, and even customer reviews all play a role in helping your page get found. Without keyword-rich content, Google won’t know to show your page when someone searches for “handmade leather dog collar” or “eco-friendly yoga mat.”

Growing your traffic and sales isn’t about luck - it’s about having the right strategy.

Growth X is a fully managed SEO service that takes the guesswork out of getting more customers online. Get a dedicated team that's invested in your long-term success!

• Fully managed SEO strategy and deliverables
• Includes backlinks designed to get you results
• Includes content that connects with your specific audience

Learn more

Good descriptions do more than help with SEO—they build trust and reduce returns. Think about how you shop online: if a product has a vague or minimal description, you’re more likely to hesitate or move on. Worse, you might buy it, then return it when it doesn’t meet expectations. A strong product description should answer questions like:

• What is it made of?
• How does it fit or function?
• What makes it different from similar items?

It’s not about stuffing in keywords, it’s about giving people the confidence to buy.

Another overlooked feature that can boost both SEO and conversions? A FAQ section. Adding just a few well-crafted questions and answers helps address common concerns and adds extra content to your page. That content can show up in Google’s featured snippets, increasing your chances of being seen and clicked.

Customer reviews are also essential. They’re not just for building social proof—they create fresh, keyword-rich content over time. When customers describe your product in their own words, they’re helping it rank for long-tail search queries. Encourage reviews by following up after a purchase and making the process easy.

Think beyond the single page experience. Internal linking gives customers a reason to keep browsing—and it helps search engines understand your site structure. A few simple additions can make a difference:

• Link to matching products or related items
• Mention blog posts that expand on the product’s use
• Direct customers to broader category pages for easy exploring

Structured data (also known as schema markup) is the behind-the-scenes code that tells search engines even more about your product—like its price, stock level, or rating. When used properly, it can turn your listing into a rich snippet with stars, prices, and availability right in the search results. Most platforms like Shopify and WooCommerce make this easy with built-in support or plugins.

And of course, the technical basics still matter. Your product page needs to:

• Load fast
• Be mobile-friendly
• Have clear calls to action

Even the best content won’t convert if the user can’t view it properly on their phone or it takes too long to load.

Your product pages are some of the most valuable real estate on your website. Treat them that way. With better content, structure, and strategy, you can boost your visibility in search engines, build trust with shoppers, and increase your sales.

Want to Know Which Product Pages Need Work?

Diib can scan your site and pinpoint which pages are underperforming. You’ll get keyword insights, SEO health scores, and personalized tips to improve traffic and conversions.

Try Diib Pro today and turn more of your product views into actual sales.