Why Location Pages Matter for Local Businesses

For local businesses with multiple locations, having a single website isn’t always enough. If you want to rank in local search results for each city or neighborhood you serve, you need dedicated location pages. These pages help search engines understand where you operate, improve your visibility in Google’s local pack, and drive more foot traffic to your stores.

But what exactly are location pages, and how can you optimize them for better rankings? In this guide, we’ll cover:

• What location pages are and why they matter
• Who should use them (best industries)
• What to include on each page
• Best practices for local SEO

What Are Location Pages?

A location page is a dedicated webpage for a specific business location. It helps customers find key information (address, phone number, hours, directions) while signaling to search engines that your business operates in a specific area.

For example:

• Single-location businesses → A detailed contact page with business info.
• Multi-location businesses → Separate pages for each city, store, or service area.

Example URL Structures:
www.yourbusiness.com/locations/new-york/
www.yourbusiness.com/locations/los-angeles/

How They Help Local SEO:

• Google recognizes your service area, increasing your chances of ranking in Google Maps & local search results.
• Improves user experience by giving customers relevant details for their area.
• Creates unique content for each location, helping avoid duplicate content issues.

Who Should Use Location Pages?

If your business serves multiple locations, you need location pages. Industries that benefit most include:

1. Brick-and-Mortar Stores

✔ Retail stores
✔ Restaurants & cafes
✔ Gyms & fitness studios

Example: A restaurant chain with locations in New York, Chicago, and Miami should have separate location pages for each city to attract local diners.

2. Service-Based Businesses

✔ Plumbers, electricians, HVAC companies
✔ Cleaning services
✔ Law firms & financial services

Example: A roofing company serving Los Angeles, San Diego, and Phoenix should create location pages optimized for each city.

3. Healthcare Providers

✔ Dentists, doctors, and clinics
✔ Chiropractors & wellness centers
✔ Physical therapy clinics

Example: A dental practice with offices in different cities should have unique pages for each location, listing specific services available in each office.

4. Multi-Office Corporations & Franchises

✔ Real estate agencies
✔ Insurance companies
✔ Car dealerships

Example: A real estate agency with multiple offices can use location pages to highlight local market expertise and available properties.

What to Include on a Location Page

To maximize your local SEO and user experience, make sure each location page includes:

1. NAP Information (Name, Address, Phone Number)

This is essential for local rankings. Ensure the business name, address, and phone number (NAP) are consistent across all pages, directories, and Google Business Profile listings.

Pro Tip: Embed Google Maps with a pin drop for easy navigation.

2. Location-Specific Content

Each location page should include unique, locally relevant content to avoid duplicate content penalties. This can include:
City-Specific Keywords – Mention the city/neighborhood naturally throughout the content.
Local Customer Testimonials – Feature reviews from clients in that area.
Team Photos & Bios – Highlight local staff to build trust.

Example: A law firm could mention court locations they serve or past local cases.

3. Business Hours & Special Information

Clearly display the operating hours for each location. If applicable, include:
✔ Holiday hours
✔ Parking instructions
✔ COVID-19 policies or appointment booking links

4. Services Offered at That Location

If services vary by location, list what’s available at each branch.

Example: A spa with multiple locations may offer facials in one branch and massages in another.

5. Local Events & Community Involvement

Google favors businesses engaged in the local community. Adding details about sponsorships, charity events, or partnerships can boost your local relevance.

Example: A pet store could mention sponsorship of a local adoption event.

6. Call-to-Action (CTA) & Contact Forms

Encourage visitors to book an appointment, get a quote, or call directly from the page.

Best Practice: Add a click-to-call button for mobile users.

Best Practices for Optimizing Location Pages

1. Use Schema Markup
   Local businesses should use Local Business Schema Markup to help Google understand business details. This improves local pack rankings and enhances search results with rich snippets.
2. Optimize for Mobile Users
   Many local searches happen on mobile. Ensure fast-loading, mobile-friendly pages with clickable phone numbers and maps.
3. Build Internal Links to Each Location Page
   Help Google index your pages by linking to them from:

• Your homepage
• Service pages
• Blog posts

4. Earn Local Backlinks
   Local backlinks from chambers of commerce, news sites, and directories can increase the authority of each location page.
5. Monitor Performance with Diib’s New Dashboard
   Diib’s industry benchmarking and automated reports allow businesses to track:
   ✔ How each location page ranks in Google search
   ✔ Competitor insights for local SEO strategy
   ✔ Backlink and traffic growth over time

How Diib Helps Local Businesses Optimize Location Pages

If you want to rank higher in local searches and attract more customers, Diib’s Growth Tools make it easy to:
✔ Check local search rankings for multiple locations.
✔ Get weekly & monthly performance reports.
✔ Track local keyword rankings and competitor benchmarks.
✔ Identify SEO issues affecting location pages.

Want to boost your local SEO? Get a free website health check with Diib today and start optimizing your location pages!