7 min read
Writing any type of blog requires you to be dedicated and always ready to research. For a niche blog like a legal blog, you need to go beyond that and always stay informed about the legal world. A lot of work is expected of you. While running a law blog, you need to consistently upload content to gain a steady following. If you update your law blog regularly you increase your chances of being found on online searches. You give your readers a reason to come back and spend more time on your blog. Learn the art of curating your blog. In this article, we shall discuss what it takes to have a website with most popular law blogs
Before you start your law related blogs, you should ask and answer yourself these questions?
- Why are you writing? Is the blog personal or does it represent your law firm?
- Do you know how to write a law blog?
- Is it a law commentary blog or are you blogging on the cases you have worked on only?
- What do you want to gain from the blog?
- When are you going to be updating your blog? Is it a daily, weekly, or monthly blog? You need to be realistic for you to work consistently.
You can now start your legal blog without hesitation. Here are some tips to guide you in legal writing.
FACT: Companies spend 46% of their budget on content creation. (HubSpot)
How to Write a Legal Blog
Use different perspectives
As a lawyer, you are often expected to share different angles when you are tackling a case. You need to present this in your blog. Many law blogs US only give working perspectives. Your readers need to be enlightened and made aware of different approaches that can be used to argue a case. While arguing a case, parts of different approaches are used to come up with the overall argument. You need to present this in your legal writing blog for your audience to be engaged. A good blog enlightens its readers by giving them all the viewpoints on the topic being discussed.
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Write for the audience, not lawyers
Your blog should be designed in a way that potential clients can understand what you are saying. So if you are writing about recent changes in a big case, legislation, or even breaking legal news make sure that the audience can understand what you are saying. This way you make them aware of what is happening in the legal world. They can easily interpret what you have written and see how it relates to them. The idea of running a legal blog should always increase value to your law career and firm.
Use catchy titles and headlines
The hardest part of writing a law blog title is remaining corporate while still being enticing. While writing a title for your blog post, you need to use specific keywords that people will use while searching the blog. For you to create an effective as well as catchy heading, you can remain focused on your body of work then work back. Working back means you have written everything that needs to be written and then you have broken down the heading into an actionable, clear, keyword-conscious, intriguing, and definitive title. The ideal length of a heading is 9-12 words that are below 70 characters. Keep the keywords at the front for easy search results. Here are a few examples of legal blog headlines:
Keep it short and sweet
The attention span of a reader is between 7-12 minutes. This means your legal writing should not exceed 2500 words. This means that if you have a long blog, you can break it down into parts and keep the readers anticipating for more. You should not write like you would write a scholarly article. This does not mean that you should leave out details to shorten your blog. You should include all the important details in a way that the reader can understand. Keep your content engaging.
Organize your thoughts
Before writing a law blog, you should come up with subheadings you want to discuss in your blog. This makes it easy to have a flowing story on your blog. By having subheadings, the reader can easily access the part of the article that they see is important to them. Subheadings will improve your ratings in the search engine options. Organizing your thoughts makes sure that important details of the story are covered. Sometimes, organizing the thoughts reduces the time you consume while writing the draft. You have enough time to go through the work and edit it to the best version.
Read comments and listen to your readers
The biggest resource in your law blog is your clients. They read your blog for reassurance, legal advice, consultation, and answers for their everyday legal queries. They are the big reason why your platform is thriving. You should pay attention to the concerns that they raise, the language they use addressing you, and the feedback they give. If a client relates to a case study that you have posted on your blog they might reach out whenever they are in such a case. They know you are informed and thus it is important to engage them in a friendly way to keep them reading and sharing feedback.
Answer the questions they ask promptly and reach out in a personal way for them to feel welcome to share their legal battles. By doing this, your blog is automatically a friendly place for advice. They can share their experiences with other readers. A commentary section on your blogs can also make it possible for other legal minds to give insightful comments. The readers can see the legal engagements and how much they need you on their team.
Research on current law case studies
As a blog owner, you need to stay connected and current with information. You can stay connected by having alerts on topics that you have an interest in. For example, if you deal with company law, you need to read the business news daily to stay informed on the current happenings around you. The more you are informed the easier it is to relate your blogs with the things that are happening currently. The audience reading your blog are people in the field and if you can relate with them, it means that your blog will remain relevant to them. Mention the things happening to them concerning your law topic that you are writing about. This shows that you care what happens to your audience and you are informed. You can find websites such as the one below that can help you with your research.
Use statistics and data
Writing blogs with different topics and content every day is challenging. A good way to get rid of the mind block is by stockpiling information on new data, industry statistics, videos, images, along with any other relevant information to act as your inspiration when that time comes. There is value in data that is accurate and can be used to back what you have written. By having accurate statistics you are supporting your perspective with data that the audience can use to make better decisions in their legal matters. Consequently, this goes a long way to make you valuable to them.
Practice
Many lawyers are good writers. However, they often fall short in blogging. The same way you practice your opening statements and research on cases is the same way you need to do with blogging. Blogging needs attention and preparation. Practicing is vital. For you to grow in your blogging you need to also read other blogs and see their styles. Blogging is all about relevance and engagements. You want your readers to gain something from your blog that they would not mind sharing with their network. Building your network depends on how engaging your content is and the relevance it has on the audience. For all this to be consistent you have to constantly practice. Read your work in your time and see what could have been improved.
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Be likable
Unlike scholarly articles, you should try and add personality, humor, and empathy to your blog. Most popular law blogs have important information. However, they package it in a boring way. Humanizing your blog allows you to connect with people easily. Law-related blogs often have editors to help in creating a human perspective in the final draft of the blog.
Frequently asked questions
Many law firms have FAQs at the bottom of their website. Most law firms also have unsatisfactory answers to the FAQs. It is advisable to have a section where you update the FAQ on your blog for you to be up-to-date with the questions that clients ask often. Frequently updating the answers to this question is important because most of the answers to these questions are dependent on different circumstances. You can have short monthly law blogs for frequently asked questions. For example:
Including notable cases that the firm has won
It is important to note the wins on your blog. If your law firm has been involved in a big case and won, then your audience ought to know how it happened. This provides your blog with traffic search engine optimization and media attention that works as social proof that you are a credible blog and part of a winning team. The big cases you have participated in should be placed on the landing page of the blog for you to get more conversions and attention from the audience. This also gives you a sense of credibility in the eyes of potential clients. You can write about the process that your firm took before you won the case. If you participate in a case in the Supreme Court, write about it and upload it. Show the importance of the case, the details, and the verdict.
Claiming your wins is important because when you don’t, competitive blocks will write about it even when it does not concern them. Make it a priority to share the big cases that your farm has participated in and have a dedicated part on your blog where you show the wins. Telling the stories of the past cases is powerful to blogging because it gives you inspiration for what to write and what to share. While at it, you should also share information outside the relevant case. This way, you are informing the audience about things that happened around the field you choose to speak about. Having your clients share your cases is also a great way to spread the word about your firm. You can even put these testimonials on your blog as well, for example:
Update old blogs to keep them relevant
Different cases will have new information every time. This is because improvements down to the low happened many times. Top legal blogs update their information with every change that is done. Update all the changes with cases for your blog to be relevant even in the search engines. People are constantly looking for updated information on different cases and if you have updated your blog, that means you are in a position to get a client.
FACT: 51% of companies say updating old content has proven the most efficient tactic implemented. (HubSpot)
Give your opinions on trending cases
If you write about high-profile cases that are getting a lot of media attention, you generate traffic for your blog. You need to give informed professional opinions on situations, events, and how you could have handled the legal proceedings when you are handling the case. This helps you generate media attention as an authority in specific cases. After writing your thoughts, you can share the link to your article on social media pages for you to generate more traffic and get more people informed on the relevance of the topic. Also, provide social media icons on your blog pages so your readers can easily share your information as well. Here is an example:
(Image Credit: Inbound Law Marketing)
Law related blogs tend to update information on the cases that they have dealt with without commenting on trending cases. That makes the blog less informative. Law-related blogs feed off each other. So if you write a well-articulated professional opinion on your blog, our low publications are going to cite information from your blog. Consequently, this directs traffic to your blog that can, in turn, give you a new client pool. Top legal blogs need to stay on top of the game by staying informed. Before writing the blog, you can have a brainstorm within your law firm to get different opinions on how to offer the best possible opinion on trending cases. Teamwork makes the work easier.
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Provide important information to potential clients
Many clients come to your block to read about a certain case that they were searching for and then they have follow-up questions. It is advisable to provide all the helpful information to potential clients. Instead of answering the frequently asked questions, you can predict the questions the clients might have after reading an article or whether they are looking to consult with your firm. This way, you keep them locked to your blog instead of going to search for the answers on Google.
Sometimes, as a blogger, you need to know whether a question belongs to the article or if it deserves our whole different blog. Law blogs in the US mainly answer everything where it is asked. If you can determine whether a question can be answered with a full article on your blog then you are steps ahead of other blogs because you’re going to give a comprehensive answer with detailed case studies that back up your answer. After you have finished writing the article you can link the client to the article for them to get a comprehensive answer. That way, you show that you care about what your client thinks and asks. Many lawyers and law firms shy away from writing full articles as answers to questions in their blogs because they think they are offering free legal advice. If the client wants to consult with your firm, they are going to do it anyway.
Create a Vlog
Short videos on how cases were litigated and the courtroom stories create a human touch to how you handle cases. There are many free platforms where you can upload your short videos and you can link them to your blog. For instance, this video can be found on YouTube. YouTube is the best place to share your legal videos.
Short videos can also be shared on different social media platforms where you can generate a following from people who are interested in different law stories. Short videos can be updated weekly for you to remain relevant and drive traffic to your blog. Law blogs US are mostly word documents that are plain and have nothing appealing to them. For your blog to stand out, you need to update and keep up with the trends. In this era of social media visual content is important in any form of a blog. There are interesting blogs that have cartoonists drawing cartoons for their blogs. Consequently, this makes the content appealing to the clients. Do not hesitate to share visual content with your audience.
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FAQ’s
In order to appeal to non-law clientele, you need to research topics and know what those people are interested in learning about. Don’t talk over their heads and use long sentences. Use plain English and don’t be afraid of empty space.
In short, yes, people are reading blogs more than ever before. It can only make your website rank higher in the SERPs and people will see you as an expert in the law industry.
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- Engage with others.
- Stay Active on Social Media Networks.
- Use Reciprocal Sharing Sites.
- Try General Social Bookmarking Sites.
- Focus on Niche Social Bookmarking Sites.
- Promote Your Blog in Forums like Quora.
- Run a Giveaway.
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