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Tips to Track the Ranking Position of Your Keywords

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Tips to Track the Ranking Position of Your Keywords

Read time 12 min read

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Tips to Track the Ranking Position of Your Keywords

Excelling at organic search is crucial to attracting traffic to your website. When you rank high, it is an indication that your website is authoritative and well branded, better placing your brand. Through keyword rank tracking, you can analyze the performance of your website. With the help of a rank tracker, you can efficiently check your keyword ranking position. However, before you dive into choosing the best keyword rank tracker, it would be best to understand keyword position ranking dynamics.

Why Invest in a Keyword Rank Check

Your website keyword ranking is the measure of the success of your SEO efforts. Undoubtedly, you have put so much work into search engine optimization, and it would only be fair to see if they are paying off. Through keyword rank tracking, you can identify any changes as they arise and address them to avoid hurting your website visibility. Without tracking your keyword ranking position, you might not notice any changes until it is too late to do anything.

Besides, the keyword position ranking can help you measure the success of a particular initiative. For instance, if you launch a new product, you will add it to your business website and create content to attract traffic. Through keyword rank tracking, you can determine if the marketing efforts for that particular product are working.

Exploring your Options

As you aspire to master how to check keyword ranking, it is worth noting that there are many ways to do that. Each option has some pros and downsides. The options include web browser plugins, desktop applications, as well as web-based SaaS applications.

1. Web Browser Plugins

These are add-ons that further extend your browser’s capabilities. Since plugins work instantaneously, you can use one if you need a quick keyword ranking analysis. However, a web browser plugin would only come in handy if you are looking to track a few keywords, ideally, not more than 100. Otherwise, tracking a more extensive number poses the risk of being blocked from search engines. Here is an example of a web browser plugin named SEOquake that gives you a look at some extra features on your SERP:

Keyword ranking position

(Image Credit: SEOquake)

2. Desktop Applications

Unlike web browser plugins, desktop applications can comfortably run a longer list of keywords without the risk of getting blocked. In some cases, these applications can do more than just keyword rank tracking. For instance, you can use them for keyword research and backlink analysis.

3. Web-Based SaaS Applications

A web-based software as a service runs on a subscription-based server, as opposed to your computer. Therefore, they are more stable, and you don’t have to stress over leaving them running overnight. However, you might have to part with more cash and wait for some time to get results. For example, take a look at this SaaS application HubSpot:

Keyword ranking position

(Image Credit: Smart Insights)

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Choosing the Right Keyword Rank Tracker

Google can provide you with data you can use to analyze your SEO performance. Nevertheless, the tools come with some limitations. For instance, you will not get an alert if your keyword ranking takes a sudden nosedive.

However, there are other keyword ranking trackers you can purchase that can overcome the limitations. These trackers give you much-needed control. You can track as many keywords as you like, assign the keywords to groups, and much more. Besides, these tools simplify the reports for you. So you don’t have to worry about interpreting complex graphs and insights.

Notably, there are several keyword rank tracking tools you can choose from. You only need to figure out which one best works for you. Here are some of the factors to consider when choosing a tracker:

  • Can you get automated alerts?
  • Can you track ranking according to geographic locations?
  • Cost
  • Does it allow filter ranking

Take time to compare the various tracking tools and pick one that best meets your needs.

Rank Tracking Complexity

Website keyword ranking is nowhere near easy. The process is complicated, but worth the struggle. “Why is it so hard to check my website rank for keywords?” You might wonder. One of the main reasons the process is so tricky is rank volatility. Keyword rankings are incredibly inconsistent; therefore, be careful not to celebrate before the right time comes.

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The frequent ranking fluctuation can be attributed to the integration of machine learning to the Google algorithm. Therefore, it would be best to track the rank from time to time.

Invaluable Keyword Rank Tracking Tips

Although tracking the keyword position ranking is no easy feat, it doesn’t mean you can’t get around it. Here are some helpful tips that will help you overcome the complexities and become a pro.

1. Qualify your Rank Depending on Intent

In some cases, a high keyword ranking position doesn’t translate to success, and ranking position five doesn’t translate to failed search engine optimization. It all depends on the intent. For instance, some people may search for a particular product that you sell on your website. However, they have all the information and don’t need to do any research on the product. Imagine other websites have a higher ranking, but there is informative content rather than the product itself. Therefore, despite having a lower ranking, you could instantly attract more traffic from people looking to purchase without researching beforehand.

2. Qualitative Surveying

While surveying competitor sites, remember to do so qualitatively. You might rank lower than other sites but still have the most relevant content. In that case, although your site is ranking lower, you are still winning since users looking for solid content will overlook other sites in your favor. Google can get it wrong sometimes, and that’s okay. Therefore, don’t be disheartened by just a single look at the ranking. Instead, take time to survey the sites qualitatively.

3. Select Target Search Engines

The target audience will determine which search engine is best to use. For instance, you want to win over an audience from all over the world, consider internationally recognized search engines such as Google.com and Bing.com. If you target a more local audience, there would be no harm finding the search engine popular within the area. Once you have selected your search engines of choice, you can set them up on your keyword rank tracking tool.

4. Select Target Location

This tip might not be necessary if you would like to track rankings in your location. However, if you’d like to track rankings outside your actual location, you need to specify the target location. The same case applies if you would like to track rankings in more than one location.

5. Add Competitor Sites

It is a good business practice to know how you are progressing against your top competitors. Therefore, to stay posted on their performance, you need to add their sites to the ranking tool. If you are having a problem finding out who your competitors are there are tools for that such as SpyFu:

Keyword ranking position

(Image Credit: SpyFu)

6. Check Rankings

Once you are done laying the groundwork, it is time to check your website rank for keywords. You can set a date to compare against and then evaluate the results. “What’s the best time to check my website rank for keywords?” You might wonder. The truth is, you can check these rankings at any time. However, as opposed to a manual keyword rank check, you might consider an automated approach. For instance, you can schedule check-ups and receive alerts after the specified intervals.

7. Embrace Voice Search

Although voice search hasn’t wholly overtaken regular search, you can’t ignore it. According to statistics, around 48% of consumers use voice to search for things on the web, and 2 out of 5 people use voice search daily. Therefore, failing to tap on this opportunity will be a huge disadvantage to your business.

While integrating voice search to your site, it would be best to stick to a conversational language. Using overly technical terms will not yield much result. You might also consider restructuring your content into short, concise answers. 

8. Match the Existing Format

You might realize that the search engine tends to favor a particular format. The five formats are paragraph, table, list, accordion, and video. It would be best to conform to the most favored search engine’s format to improve your ranking.

Choosing Keywords to Track

To make the most out of keyword rank tracking, you need to track the right keywords. Each category of keywords has unique, compelling reasons why you should track them. Take a look.

  • Branded Keywords: Branded keywords are those that contain your business name. It would be best to track these keywords since they are responsible for driving a significant traffic percentage to your site. Therefore, if you notice a drastic drop in these keywords, there could be a severe underlying issue.
  • Keywords for Each Product or Service: As the name suggests, these are keywords that are specific to a particular product or service. They give you an idea of how a particular product or service is performing. By tracking these keywords, you can determine whether to change the prevailing marketing approaches.
  • Competitor Top Keywords: These are keywords that generate traffic for competing businesses. Tracking them can help you see if you are stealing traffic from your competitors or not. SEMrush has a tool to help you “spy” in a sense on your competitors:

Keyword ranking position

(Image Credit: Neil Patel)

  • Keywords for Each New Company Initiative: You might launch various initiatives in your business. By tracking these keywords, you can qualitatively measure the success of individual initiatives.
  • Best Performing Non-Branded Keywords: Similar to branded keywords, you need to keep a close eye on best performing non-branded keywords. Although they don’t contain your business name, they drive the most traffic to your website, translating to better sales.

Creating a List of Keywords

Now that you know the right keywords to track, where can you find them? Notably, there are multiple sources from which you can create a keyword list. Good examples are Google Analytics, Google Search Console, and other tools such as SEMrush. However, for a comprehensive list, it would be best to combine these sources.

Google console is ideal for finding the best performing branded and non-branded keywords. It is also ideal for keywords for specific products and services that your business has to offer. Here is a list of keywords that Google Search Console provided:

Keyword ranking position

(Image Credit: Verblio)

For top competitor keywords, consider using tools such as SEMrush. Besides, you can resort to creating a manual list to accommodate any missing keywords.

What to Monitor

Now that you have compiled a list of keywords, what should you look out for? Among other things, you need to monitor the general trend of your rankings. You also need to check for any significant changes in the recent past.

You can narrow down the analysis to specific categories. Which category is doing best? Which category is experiencing negative changes? You can also compare desktop and mobile rankings. That way, you can determine what most of your target audience use to browse and adjust accordingly. For instance, if most people lean towards mobile browsers, you can look for ways to optimize your website to make it mobile-friendly.

Demystifying the Myths

As a business owner, you now understand how crucial a keyword rank check is. However, myths are surrounding the practice, some even deeming it obsolete. Although rank tracking has gotten more complicated over time, it is far from obsolete.

Another common myth is that tracking keyword ranking is enough. The truth is, it is just a part of the puzzle. Besides paying attention to the ranking, consider monitoring the impressions as well. Inevitably, as your impressions increase, the ranking will also follow in quick succession. You can use the Google Search Console to track the impressions, which gives you a more accurate reflection of how your business is doing. For instance:

Keyword ranking position

(Image Credit: Woorank)

The Long Term Mindset

Like any other business strategy, it might take time to improve your keyword ranking. Keep in mind that the competition is cut-throat, and everyone is trying to emerge at the top. Therefore, it would be best to adopt a long-term mindset. Despite your relentless efforts, you might not realize instant results. Remember that quick wins don’t always translate into sustainable success.

We hope that you found this article useful.

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Improving your Keyword Ranking

Learning how to check keyword ranking is a crucial skill. It is the dream of every business owner to have a better ranking. It shows progress. No matter where you rank, your business website can always do better. To begin with, you need to check the tracker to know where you currently stand.

Then it would be best if you found out what could be holding you back from a better ranking. One of the major culprits is site speed. If your site is slow, you are likely to turn users off; hence a low conversion rate and the search algorithm is not forgiving. You can use tools such as Google PageSpeed Insights to test your page speed. The image below shows a test done by Google PageSpeed Insights:

Keyword ranking position

(Image Credit: seomofo)

Another reason could be that your site is not mobile-friendly. Smartphones are convenient and easy to carry around, and more and more people use their phones to browse. Therefore, to move up the ranking ladder, consider making the necessary changes. Ensure that your site upholds responsive web design practices so that it remains functional across mobile browsers.

Diib®: Learn More About Your Keyword Ranking Position

Most importantly, conducting thorough keyword research is an effective way to make progress. Understand what your target audience wants and how they want it. If you were in their shoes, what are you likely to search for? Find more about what they’re looking for when you use the Diib keyword research and ranking tool. Here are some of the features of our User Dashboard we’re sure you’ll love:

  • Keyword, backlink, and indexing monitoring and tracking tools
  • User experience and mobile speed optimization
  • Bounce rate monitoring and repair
  • Social media integration and performance
  • Broken pages where you have backlinks (404 checker)
  • Technical keyword ranking 

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FAQ’s

A ranking keyword is referred to where your website is ranking in the SERPs (Search Engine Results Page) for a certain keyword. When the certain keyword is searched, your ranking URL will be the one that will be the one listed with that keyword. One website can rank for multiple keywords as long as it is relevant.

Long-tail keywords are more specific so they tend to rank faster and higher than other keywords because of a lower search volume. Internet users know exactly what they want and need and will search for that keyword exactly.

Keywords are the terms that define what your article is about. When SEO is concerned, they are the words that a user will search for in a search engine or in other words they are known as “search queries”.

On average a good amount of keywords to use in one article is about five keywords. If you just focus on one major aspect of something your article is too specific. However, if you add too many keywords you aren’t specific enough. If you focus on five keywords that all compliment one another you will get higher rankings.

There are four things that make a good keyword:

  1. Your keyword needs to be relevant to the times, everything is always changing and you want to stay caught up.
  2. Your keyword needs to have a strong conversion value.
  3. Your keyword needs to have significant search volume. This means that people want what you are selling or they want to know what you are writing about. It needs to be in high demand.
  4. Your keyword needs to have high competition.
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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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