11 min read
If you’re starting a fitness blog you’re probably a wellness enthusiast, personal trainer, or own a health-related business owner that wants to enhance your current company. You probably also like to write and share your passion with others. Creating a blog is a great way to entertain yourself with your passions while at the same time helping others enhance their lives. A fitness-related blog contributes a lot to the health and happiness of people, which is a great reason to start one.
Fitness is a niche that continues to boom and seems to be in it for the long haul. Health and wellness are topics that most people seek to improve, and fitness is a big part of that formula. The fitness blogging industry has tough competition, however, the market is also vast and provides great potential.
Learning how to start a fitness blog focused on your unique brand can create an exciting and profitable business venture. The more you set yourself apart, the more successful you’ll be at this endeavor.
There are many tools in technology that teach you how to create a successful fitness blog from start to finish. We find WordPress to be the leading global platform for bloggers. They offer fitness-focused themes to help you create an efficient and attractive blog with high functionality. Plus, you’ll even have options to create an online shop where you can sell merchandise that can complement what you write about.
We’ll cover six major pro tips that will help you start a fitness blog that stands out, highlights your brand, and creates a profitable source of income. Are you ready to get your fitness blog up and running? Put on your running shoes and let’s take off with this topic!
How to Start an Exciting Fitness Blog: 6 Tips
Learning how to start a fitness blog is relatively easy with the tools available on the market today. First, you’ll have to consider your niche. Ask yourself which topic you most enjoy about fitness. The possibilities are endless with the countless avenues fitness has introduced to the market.
It is key that your niche focuses on what you absolutely enjoy. The more passionate you are about your topic, the more you’ll succeed. Your readers will certainly be able to feel the enthusiasm you transmit through the page. In addition, if you’re passionate about a topic chances are that you are very knowledgeable about it. You’ll be sharing your expertise and you want your audience to know you’re well-informed.
Secondly, you’ll have to think of a URL name, preferably a .com. Choose a domain name that people will recognize and will be able to spell easily. Your domain name will be part of your brand’s foundation. Establishing a strong brand is important for gaining market share and opening up your blog to many other possibilities.
(Image Credit: Love2Dev)
With those two basic components out of the way, you’ll be on your path to a profitable blog.
Pro Tip #1: Select a Platform For Your Blog
Using WordPress to create your site will make life very easy for you as you take on this new project. The platform is designed with tools to help bloggers of all levels, but it is especially friendly towards new bloggers.
The company offers special support including communities and video tutorials to help you along your way. You may be wondering how to start a fitness blog for free, but if you are looking to make it into a profitable site, we recommend paying for a good platform and hosting service. WordPress is by far the preferred platform of many users that don’t know much about coding and creating websites. Here is a look at the dashboard and tools available with WordPress:
(Image Credit: Kigo)
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Pro Tip #2: Work With a Reliable Hosting Service
After the website is created, it will need a reliable hosting service that will ensure it will be available to the public consistently and at high loading speed. A hosting service allows the website to be on the world wide web, accessed by typing the URL on a web browser. Your website will be connected to a server they maintain and you’ll have access to their technological resources.
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A quality hosting service will provide the following:
- High Uptime – uptime is the amount of time your website is up and running for viewers to see. Have you visited a website that displays an error message? It is pretty annoying and causes a loss of interest. It happens due to technical issues the hosting company experiences, hackers, and other failures. It is the last thing you want your visitors to experience when they search for your site.
Minimum uptime of 99.9% is the industry standard, thus be sure you receive at least that percentage. Benefits of reliable uptime include:
- Makes your site known for reliability, which is key in gaining a loyal following. Your audience will see how professional your site is if they are able to find it up and running each time they visit.
- Allows a steady flow of income as you won’t face any interruptions in the service. It is especially tough to have downtime when your site’s revenue depends on an online store or subscription services.
- Boosts your ranking on Google search results. Google will not rank you well in popular search results if they see your site is often down. This will decrease traffic to your site.
- Upload Speed – the speed of the upload is very important as well. Visitors expect the site to load immediately. If it is slow, they may abandon it and stop returning. It is expected with today’s technology that your site loads immediately, it is very unprofessional otherwise. There are tools available to test your website’s load speed, for example Google’s PageSpeed Insights:
(Image Credit: Search Engine Land)
- Technical Support – a reliable hosting service will have customer support agents available 24/7 to start working on any problems you face. When technical issues occur, you want to fix them quickly to avoid any downtime on your site or loss of its full functionality. This is particularly important when e-commerce is involved.
- Security – find a hosting service that protects you against hackers and viruses. Also, one that offers daily backup options to protect your site’s data. Look for security certificates and the option for restoring your site if it were to be damaged.
WordPress recommends Bluehost as their number one choice for hosting services. They have been working together for years. Bluehost has WordPress specific tools that allow you to integrate your platform and hosting service seamlessly. Bluehost is an industry leader, with a track record of hosting more than two million websites globally, having an uptime of 99.9% and attentive customer care 24/7.
The other great thing about Bluehost is that it is a one-stop-shop. You’ll be able to purchase a domain name (URL address), buy various types of hosting packages that include simple ones to more advanced ones such as WooCommerce for selling merchandise on your blog. They are providers of other business and marketing services you may also utilize once you start growing.
Pro Tip #3: Choose a Fitness-Focused Theme For Your Site
Platforms such as WordPress have hundreds of themes you can choose from. It is important to have a unique brand in the fitness industry because of so much competition. You’ll be able to completely customize your site according to your style and needs.
You’ll want a theme that looks great and is highly functional as well. Fitness readers want easy-to-find information and tools they can implement right away. Your theme should tie into your brand. You’ll be able to choose colors and fonts that complement your blog’s name and tagline.
Your WordPress dashboard is full of online tutorials to help you design an amazing fitness site. If you decide you want to pick another theme in the future, it is very easy to switch and create something more suitable. The Image below shows just a few fitness centered WordPress themes:
(Image Credit: SKT Themes)
Pro Tip #4: Create High-Quality Captivating Content
Now that you’ve dazzled your fitness-driven audience with an eye-catching theme and memorable brand, your next step is learning how to write a fitness blog that features alluring content that will keep people coming back.
A way to accomplish this is with fitness-inspired plugins, which are tools that are designed to increase traffic, the number of viewers, and ultimately profits. They are free and optimized for search engines. For example, you can download the Meal Planner Pro Recipes plugin to give your page visitors a tool where they can find healthy recipes.
Fitness provides a great variety of topics about the human body and its performance. Choose topics that are trending and are also credible, stay away from controversial topics and those that you can’t back up.
Another plugin that is very useful in the online fitness world if you plan to offer online group classes or individual personal training sessions is the Ultimate Appointment Scheduling Plugin. It is a tool that can also accept payments via PayPal. When installing plugins, be sure to check their compatibility with your theme.
(Image Credit: SomeWhat Creative)
Focus on quality versus quantity, you want to create posts that create value for people and can be implemented easily. Stay on a consistent publishing schedule, but don’t get tempted to publish posts that don’t have much essence. It is essential that each post provides great value to the readers.
There are many online resources that will guide you on how to write a fitness blog that has quality content.
FACTS: The most common measurement of success for content marketing programs is Total Sales. In fact, 24% of marketers plan on increasing their investment in content marketing in 2020. (HubSpot)
Pro Tip #5: Monetize Your Fitness Blog
Once you have your site all set up and you have quality content, you can think of how to make money fitness blogging with multiple strategies. The health and wellness industry allows for various collaborations. You’ll be able to promote wellness products and offer a shopping cart your viewers can use 24/7.
It is important to set up multiple streams of income instead of relying on one method. This way, you’ll be able to fall back on various money streams in case something goes wrong with one method or you face a dry phase.
Let’s explore the ways in which you can make your fitness blog profitable to make this project sustainable and even more exciting. Here are the most popular income generators:
Affiliate Marketing
One of the most proven strategies for bloggers are affiliate marketing programs. Think of products that you incorporate into your fitness life and reach out to the companies that produce them to set up an affiliate marketing program with them. It’s a great way to generate passive income and help your viewers achieve their fitness goals. The more resources you give your audience, the more they’ll be inclined to seek you for advice.
Branding Your Merchandise
Having a strong brand is a key factor in customer loyalty. Why not brand your line of fitness, wellness, and health products? You can promote the items by creating fitness contests and other programs to get your audience engaged.
In the case of selling merchandise, you’ll want your hosting company to provide you with a WooCommerce package, it is an easy way to sell merchandise online. If you want to enhance your brand, you can even make all your products sustainable and sourced responsibly to capture an even larger audience.
Charge for Premium Content
When you have excellent content, your audience will be willing to pay for more. Create premium content exclusively available to people that purchase per item or through a monthly subscription. Charging for premium content also increases your brand value.
Sell Ad Space on Your Site
Lots of advertisers will be willing to pay you a good amount of money if your site has significant traffic. Be sure the advertisers you work with are in line with your blog’s focus. You wouldn’t want to advertise sugary foods on a fitness blog.
Ideally, you’ll stick with ads that resonate with your blog’s personality and exact topic. Being selective pays off as you don’t want your readers to feel like they are being bombarded with marketing clutter. Luckily in the fitness industry, there are plenty of high-quality products and services that enhance the lives of wellness-minded people. For example:
Start a Podcast or Youtube Channel
Starting a podcast or YouTube channel is a great way to create other sources of income while at the same time helping build your brand. If people like your content, they will probably seek more of it. Integrating various avenues will drive more traffic because you’ll have the ability to cross-promote on all the platforms you’re on.
FACTS: 95% of video marketers said they felt they’d increased understanding of their product or service using video. What’s more, 93% of brands got a new customer because of a video on social media. (HubSpot)
We hope that you found this article useful.
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Pro Tip #6: Social Media Presence
Your social media presence can help drive traffic to your site. Nowadays it is expected to appear on at least Instagram. It is a great way to promote your blog by connecting to targeted audiences that are looking for your niche. You’ll be able to use strategically placed links, use scheduling tools, and use automation strategies to make keeping up with social media posts easy.
Staying on top of your social media activity can be a full-time job, but once you create automatic sharing processes on your blog, it will easily link to social media platforms and will make this task manageable. The effort is unquestionably worth the exposure you’ll gain from it. This automation sharing tool is called Buffer and will post for you automatically when you schedule it to:
(Image Credit: Stormotion)
Hitting The Finish Line
To learn how to create a successful fitness blog is an exciting move. You’ll be able to share content that helps people while engaging in something you’re passionate about. With focus and dedication, you’ll be able to direct all components necessary for a successful launch.
When you’re starting a fitness blog, you’ll find plenty of tools and services to easily take you through each step with ease. Although you may wonder how to start a fitness blog for free, choosing quality services and a platform that provides many resources will ensure your success. There are free services out there, but don’t have as many features and themes for creating a quality fitness blog. It is worth investing in a highly functional and professional blog.
Brand yourself very well so that you’ll become imprinted in people’s minds. Create a theme that aligns with your brand and consider the opportunity to brand your own merchandise for your online store. Knowing how to make money fitness blogging can provide you with multiple sources of income, which is necessary for having a sustainable blog.
Start Your Professional Fitness Blog Today!
It is better to diversify your efforts to monetize the blog instead of relying on one way to make money from it. Focus on the quality of your content to add value to your site and always remember that your passion for your niche will be the driving force behind all your efforts. Partnering with Diib Digital will provide you with an added measure of security that you’re posting the best, most compelling content. Here are some of the features of our User Dashboard we’re sure you’ll love:
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