Do you want to see your online store climb the search engine ranks and attract eager buyers? You need the right keywords for that – it helps customers find you when they search online.

This guide is here to show you exactly how to choose the keywords for ecommerce brand success. We’ll uncover the strategies to find those special keywords that get you noticed and bring in customers who are ready to buy. With the right words on your side, you’ll get more people visiting your store.

Know Your Customers First

Think about the people who would love your products. What are their interests? Their pain points? Their online habits? Dive into market research and create detailed customer personas. These profiles will reveal the language your customers use, giving you invaluable clues for keyword choices.

What Makes Your Products Special?

Learn your product catalog inside out. Understand their key features, benefits, and how they solve customer problems. This knowledge will help you pinpoint keywords that highlight your unique selling proposition.

Once you’ve got a handle on your customers and products, it’s time to match them with the right keywords. Look for search terms that reflect your customers’ needs and desires while accurately representing your products. This connection ensures that the people searching for what you offer find you, leading to higher engagement and conversions.

Start Your Keyword Research

Several tools can help you discover potential keywords. Some, like Google Keyword Planner, are free to use, while others, like Diib, offer more features for a subscription fee. Don’t worry, we’ll break down how to use these tools effectively, even if you’re new to them.

If you’re already using Diib, you’ve got a head start. Our platform gives you unique insights into how visitors interact with your site. Take advantage of this data to see which keywords are already bringing people to your store. This valuable information can help you identify areas for improvement and uncover new keyword opportunities.

When it comes to choosing keywords, it’s not just about popularity. You need to consider a few factors:

• Search volume: This tells you how often people are searching for a particular keyword. Higher volume means more potential traffic, but also more competition.
• Competition: How many other businesses are vying for the same keywords? High competition can make it difficult to rank well, especially for smaller brands.
• Keyword difficulty: This metric estimates how hard it would be to rank for a particular keyword. Aim for keywords that have a good balance of search volume and manageable difficulty.

Using Long-Tail Keywords

For many small and medium businesses, focusing on long-tail keywords can be a winning strategy. These are longer, more specific phrases that often have lower search volumes but attract highly targeted traffic.

For instance, instead of targeting the broad term “dog food,” you might focus on “organic grain-free dog food for sensitive stomachs.” While fewer people might be searching for this exact phrase, those who do are much more likely to be interested in your products.

Remember, effective keyword research is a blend of data analysis, competitor understanding, and strategic decision-making. Find those keywords that resonate with your audience and align with your products and business goals.

If you want to know more about keyword research mechanics, check out this blog.

Use High-Intent Keywords to Connect With Ready-to-Buy Customers

Think about the times you’ve searched online with a specific product in mind, like “buy waterproof dog boots” or “best dog food for senior dogs with allergies.” These are high-intent keywords. They indicate the searcher is close to making a purchase and knows what they need.

For ecommerce brands, these keywords are goldmines. They bring in traffic that’s more likely to convert into sales. Instead of just browsing, these visitors are actively looking for solutions and are ready to purchase.

What Is Search Intent?

The “why” behind a search is its intent. Grasping this helps tailor your keyword choices to different stages in the customer journey. Here’s a quick breakdown:

• Informational: The searcher wants to learn something, like “how to train a puppy.”
• Commercial: The searcher is comparing products and considering a purchase, like “best dog harnesses for small breeds.”
• Transactional: The searcher is ready to buy, like “order dog chew toys online.”

For ecommerce, transactional and commercial keywords are most valuable as they signal a higher purchase likelihood.

Integrate Keywords Into Your Ecommerce Strategy

Your product and category pages are essential touchpoints for customers. Use your keywords in product titles, descriptions, and meta tags to make it clear what you’re selling. Search engines use this information to understand your offerings, so be descriptive and accurate.

Blogging and creating other content is a great way to build your brand’s authority and connect with customers. Use your target keywords in blog posts, articles, and guides. This approach helps you attract more visitors and show search engines you’re a relevant source of information.

Monitor and Refine Your Keyword Strategy

Regularly check how your chosen keywords perform. Are they bringing visitors to your store? Are those visitors becoming customers? Use tools like Diib’s analytics platform to track keyword performance and gain insights into customer behavior. This data helps you identify successful keywords and areas for improvement.

Make changes based on your data. If some keywords aren’t delivering results, consider swapping them out for new ones. Stay informed about industry trends and research emerging search terms that your audience might be using.

Your keyword strategy should be flexible and responsive. The demands of your customers and the dynamics of the market will shift, and your keyword choices need to reflect that. By consistently monitoring and adapting, you’ll stay relevant and continue to attract the right audience.

Apply Your Keyword Insights and Grow Your Store

You’ve just learned how to choose the keywords for ecommerce brand success. Now it’s time to roll up your sleeves and put these insights into practice. Keep refining your approach to stay ahead of the competition and attract eager buyers to your store.