| Read time 10 min read

How to Write an Engaging Home Improvement Blog

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How to Write an Engaging Home Improvement Blog

Read time 10 min read
How to Write an Engaging Home Improvement Blog

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Running popular and successful home improvement blogs 2020 requires more than the ability to showcase current trends and share links to popular viral videos. In order to succeed with a home improvement blog, there are a few tips and tricks to keep in mind as you navigate cultivating content and developing marketing strategies that work for you.

Consider Your Blog’s Purpose

Before you can succeed with your home improvement blog or website, it is important to consider and define the purpose of your blog itself. With your home improvement blogs, do you intend to motivate readers to make a purchase on your website, or simply subscribe for future updates, news, and promotional materials you share?

What Pain Points Do You Intend to Address?

What problems and pain points do you intend to address for your visitors and prospective clients on your blog? Some of the best DIY home improvement websites are considered resource hubs for those who are interested in updating cabinets, painting their kitchens, or even remodeling entire rooms and spaces from scratch throughout their homes.

Once you know your website or blog’s purpose as well as the pain points and problems you intend to address, it is much easier to move forward with developing blogs and content that are considered relevant, unique, and extremely engaging.

How Do You Intend to Resolve Issues?

When building a DIY blog or home improvement website, think of how you intend to resolve issues those who visit your site may be experiencing. Are you intent on developing DIY resolutions with visual guides and tutorials to help users, or are you more inclined to share third-party links and product resources that may be of use?

What Demographics Do You Wish to Reach?

It is also imperative to consider what demographics you intend to reach as well as the demographics you are most likely to appeal to based on the content and information your blog publishes and shares. Demographics typically include the age range, gender, and specific location or region a user is from when it comes time to select target markets with digital and social media campaigns. When deciding on the demographics that are optimal for your blog’s campaigns, ask yourself the following questions:

  • Is there a specific group of individuals I want to reach based on the DIY projects or content I intend to create and share?
  • How will my target demographics discover and find my website and its content?
  • Who is most likely to benefit from the type of content I am creating? How can I better optimize campaigns to ensure I am maximizing my reach and visibility with my blog’s content?

Exploring Content for Your Home Renovation Blog

Content marketing is key to creating truly successful blogs in any market, niche, or industry. Content marketing is not only a way to drive traffic to your website or blog, but it is also a way to increase visibility as well as your website’s SEO, or search engine optimization within top search engines today. Fleshing out a content marketing strategy is a must for any campaign focused on building on the success of a home improvement and/or DIY blog.

Keyword and Trend Research

Choosing the best home improvement blog topics requires a bit of keyword and trend research, especially when you are developing your content or social media marketing strategies. Spend time researching relevant home DIY and renovation topics using various tools such as Google Trends as well as by immersing yourself in competitor websites and online communities. Here is an example of Google Trends:

How to Write an Engaging Home Improvement Blog

(Image Credit: Quattro)

Conduct keyword and trend research to discover which home improvement blog topics are most suitable for your home improvement and DIY blog based on the goals you have set as well as the audience you intend to target and reach.

Which topics are most likely to catch the eye of your prospective visitors based on which platforms and locations you intend to use to promote your content and updates? Are the keywords and phrases you have selected to target relevant when it comes to search engines and top search engine results?

Choosing Topics and Subject Matter to Cover

When choosing topics and subject matter to cover, it is important to keep in mind just what type of user you want to appeal to and whether you are interested in attracting new followers or motivating users to make a purchase and to become a loyal customer.

It is also important to remember what time of year it is whenever you are crafting new content or creating a new content marketing strategy to launch using email, your official blog, or even your improvement blog’s social media accounts.

Keep to a Content Marketing Schedule

Implementing and using a content marketing calendar as well as an ongoing schedule is highly advisable for anyone running and managing a blog for home improvement tutorials, tips, and DIY guides. Without a content marketing schedule, falling behind with updates and fresh and engaging content can quickly cause your blog to become less popular and visible online altogether. The image below shows what a content calendar can look like:

How to Write an Engaging Home Improvement Blog

You will be interested

(Image Credit: LinkedIn)

Create a content marketing calendar to keep better track of the type of content you are creating as well as your own post frequency. Monitor the number of updates you are making on the individual social media platforms you are using as well as within your own email marketing campaigns and your website’s official blog. Keep track of the overall success of each of your campaigns, posts, and updates with various tools such as Google Analytics as well as tools using social media extensions and platforms such as Facebook Ads.

Visual Appeal in Content Marketing

Visual appeal goes a long way when it comes to establishing and building an online presence, especially for home improvement and DIY blogs, websites, and online communities. Using visual appeal can ultimately mean the difference between achieving goals and success and falling short of your expectations when it comes to promoting your DIY home improvement website and blog.

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The Importance of High-Quality Imagery

On the internet, you only have one opportunity to make a positive and lasting impression, which is why visual elements matter so much. Humans are innately visual creatures, which is why making a positive visual impression can make or break a blog’s ability to stand out and generate repeat traffic in the future.

High-quality imagery, whether you choose professional photography, illustrations, graphics, or modern animations, can help you to establish an overall look, feel, and aesthetic for your home improvement website and blog.

FACT: 97% of page-one results have at least one image on the page. (seotribunal)

Selecting a Visual Theme

Selecting an aesthetic or visual theme for your logo and blog itself can help you to better resonate and connect with your target audience and demographics. Consider the type of impression you want to make with your new visitors and readers who are just seeing your website and blog for the first time.

What type of graphical and visual elements are most likely to work in sharing the message you want to convey? Are there specific color schemes and themes to go with in order to help better create the aesthetic you want to achieve with your blog? Having a visual theme and color scheme in mind can help significantly when it comes to branding your blog and creating a solid presence for your home improvement hub online. WordPress is a site that has thousands of themes you can choose from:

How to Write an Engaging Home Improvement Blog

(Image Credit: Elementor)

Types of Home Renovation Blog Content

The most successful home improvement blogs 2020 recognize the power of a high-quality content marketing strategy. When you are building a home renovation or DIY blog and you are interested in amassing a following, there are a few types of blog content to keep in mind as well as various tips and tricks that can help you to reach and achieve your goals in less time.

Trending Topics and Subject Matter

One of the most important elements of any type of improvement or DIY blog includes choosing the right topics, keywords, and trends to cover. Knowing which trends and subject matter are most likely to resonate with your target audience is essential to achieving true success online.

Take the time to immerse yourself into existing online communities that are most relevant to your own website and the type of content or information you intend to share. Learn more about which blogs and existing websites are performing the best to gauge subjects, keywords, and headlines that may work for your own DIY blog.

Use competing websites to also learn more about the type of content that is being promoted and engaged with most, based on the wording, copy, and overall visual and textual messaging used. The more time you spend immersed in the websites and online communities of your top competitors, the easier it will become to craft and cultivate engaging marketing campaigns that deliver the results you desire for your own website and blog.

Did you know??? Text will always be the foundation of search so making sure the text around your website’s assets is descriptive will help them rank well in search. (HubSpot)

DIY Projects

Creating DIY projects is one of the best ways to create a name for yourself and your home improvement website, even if you are launching your blog from the ground up with little to no experience in blogging and online marketing. By using original and unique DIY projects that cannot be found anywhere else online, you can quickly establish your place in the market and industry. For instance:

How to Write an Engaging Home Improvement Blog

Creating your own DIY tutorials and guides for home improvement projects can help your website to stand out while also providing you with more opportunities to garner the trust of your visitors and potential future customers or clients. By providing unique and one-of-a-kind tutorials and DIY project guides, stand out even amongst the most popular websites and top competitors in your niche and market.

Using DIY projects with visual aids, graphics, and slideshows can also help to drastically increase the overall engagement your blog receives. If one of your main blog goals is to boost and increase engagement and online sharing, doing so with visual DIY projects is one of the best ways to get started and to see results in less time. Use visual DIY projects along with your email, content, and social media marketing strategies to maximize your online reach and visibility while simultaneously spreading the word of your blog’s name and official website domain.

Simple Tutorials and Guides

Offering simple tutorials and guides that are relevant to any homeowner is another way to help create a name for yourself as you build a professional and reliable online reputation. Even if you do not create visual guides and tutorials for around the home, offering up simple solutions and guides or resources for homeowners can also come in handy for anyone renting, investing in, or owning a home.

Using simple guides and tutorials, teach your readers and online subscribers how to better manage accidents and other troublesome incidents around the home, from leaky faucets to mold growth and insect infestations. Even if you are not interested in creating visual or video guides and tutorials, providing textual resources can also help significantly for homeowners who are new to maintaining their home or reinvesting in their property. For example:

How to Write an Engaging Home Improvement Blog

You can also use your website and official blog as a resource hub or center, providing information to local companies and services that may be most relevant to your current audience and visitors. In some cases, using geo-targeting may also be useful to help with providing resources to users based on their relevant locations and target areas.

Getting a bit creative with the type of guides and tutorials you offer to your readers and online followers can go a long way when it comes to ensuring that your content is as engaging as possible.

We hope that you found this article useful.

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Contests and Giveaways

If you are new to the home improvement market or if you are simply looking for ways to expedite the growth and scaling possibilities for your blog and online presence, consider hosting contests and giveaways.

Hosting contests and giveaways for your home improvement website and blog is a great way to attract new visitors and to spread brand awareness when it comes to establishing your blog’s name and position as an authoritative online source of information and/or guides and tutorials.

With contests and giveaways, put your own blog, email marketing campaign, or social media presence to work for you to maximize your visibility and ability to reach as many potential participants as possible. Require engagement, sharing, or even comments in order for users to qualify for the contests and giveaways you host.

Consider providing gift cards as well as home improvement tools or gifts that are most likely to resonate with your readers and those who are interested in home improvement blogs and tutorials. Giveaways and contests are some of the best marketing tools used to help drum up attention and participation for any type of business or brand, both online and off. Here is an example of a giveaway done by a realtor group:

How to Write an Engaging Home Improvement Blog

(Image Credit: Homespotter Blog)

Input and Polling Content

You can also use your blog on home improvement tips and tricks to receive input from your readers and current followers. Request comments, input, and feedback from your current followers via email, your own blog, and even your social media platforms. Using social media as well as other digital campaigns to garner insight is one of the most valuable ways of learning more about those who have a genuine interest in your home improvement and DIY blog.

You can also use your content marketing strategy, social media presence, and newsletter/email subscribers to host and share polls. Use polls to gather information about preferences as well as valuable feedback on content and other information you have already shared on your website.

Use polling content to discover the wants and needs of your readers and to help create a sense of community among loyal visitors, subscribers, and even your followers on social media. With polls, you can learn more about the topics and type of content your readers look forward to most to help with ensuring the future of your content marketing strategy is planned properly.

The best home improvement blogs in 2021 understand the need to resonate with its audience of readers and even prospective clients. Those who run the best home renovation blogs know just what it takes to relate to their audience while also maintaining a trustworthy and authentic voice and point of view.

Diib®: Start Your Home Improvement Blog Today!

Taking the time to get to know more about your readers as well as your target audience goes a long way when it comes to building the best DIY home improvement websites today. With the right direction and a complete understanding of the wants and needs of your target audience, maximize your online reach and visibility with a home renovation blog that is unique, engaging, and truly unforgettable.

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First off, find your niche. Blogs can be pretty competitive these days, so narrow your audience. Then, brainstorm topics for your blog and start a calendar. Design an attractive blog. Network and get your blog in front of as many people as possible. Finally, be consistent.

There are critical elements that should be included in every blog. Here they are:

  • Magnetic headline.
  • Compelling lead.
  • Useful subheads.
  • Informative and engaging body.
  • Appealing graphics.
  • Powerful call-to-action.
  • Relevant internal links.
  • Good meta description.

63% of bloggers make less than $3.50 per day and 10% of those make nothing. About 14% of bloggers make enough money to consider it a “salary” and the average salary per year is just over $24,000.

There are so many ways to promote a blog. Here are some of our favorite:

  • Run Facebook ads. Please don’t tell me that you don’t have the budget for content promotion.
  • Promote to your existing audience.
  • Create high quality, share-worthy content.
  • Get traffic from Google.
  • Reach out to relevant people.
  • Be active in relevant communities.
  • Re-purpose for different platforms.

Blogging for your business can be an invaluable marketing tool. It increases online visibility and can be a lucrative marketing channel, building your business.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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