7 min read
Unlike in previous times, most car buyers today rely on digital information to purchase cars. As a car dealership, it is important to have a good online presence as a way to improve your sales. One of the best ways to market and improve car sales online is through social media. There are some effective social media strategies to help you boost your car sales. In this article, we shall discuss social media marketing for car salesman and auto dealer social media marketing.
Why use Social Media in Car Marketing
Social media is a technology platform that has brought so many people together from all over the world. There are various social media platforms. The most famous ones are Facebook, YouTube, Instagram, and Twitter. For a car dealership business, you should know that there are so many people on these platforms and it makes social media marketing very effective.
The majority of customers nowadays want to find information quickly. Going all the way to a dealership to get information is time and energy-consuming. Online information is more convenient and efficient since the customer will view as much information as is available. As the dealership, ensure that your online platforms have adequate information for customers and visitors.
Online platforms are your business branches online and everywhere. Having adequate information online helps to ensure that those who visit your sites can get access to not only enough information, but also persuasive and detailed content. Lack of enough information online will push customers away to other sites where there is adequate online content.
Understand that social media is like a unique kind of market for your business. There was a time when social media was not that important for business. However, that is a totally different case now. Nearly every business, small and large, has a social media presence that helps to improve their online presence. Social media marketing for business is unique and you need to include various tactics for it to be effective.
FACTS: Adults between the ages of 18 and 34 are most likely to follow a brand on social networking. Moreover, 71% of those who have had a good social media service experience with a brand are more likely to recommend it to others. (bluecorona)
1. Have a social media marketing strategy
Plan how to go about your social media marketing and what results to expect. The strategy enables you to set goals and step by step ways towards achieving the goals. Identify the needed key performance indicators for your strategy. Different social media platforms are suitable for different audiences. Identifying your target audience is an important step in having an effective strategy.
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Marketing on Facebook is among the car sales social media ideas. Facebook is the biggest social media platform in the world with more than 2 billion users. Most people will search for your dealership on Facebook to gather information. How you appear and engage on Facebook will determine whether the customer will want to engage you further and buy from you.
Facebook marketing: Create a Page
Using the page, create ads for your services and products or car sales Facebook status. In the ad, target to reach an audience with an interest in cars and select the geographical areas that you are targeting. As you promote your ad to reach more people, it will cost you a fee. The number of people who get to view your ad will depend on the money you use in the ad promotion. You can promote an ad with as little as $1. The idea of paying to promote Facebook ads is worth the investment. According to research, having auto ads gives your business double click-through rates. Here is an example of an automotive advertisement:
(Image Credit: Dealers United)
Using Twitter to drive car sales is also very effective. A report by Market share showed that there were car sales worth $716 million that were acquired through Twitter. This social media platform is effective for car customers because a good number of its users are professionals. This platform has 325 000 and more tweets on cars sent every day. Most of the car-related tweets are about purchasing vehicles. When you have a well detailed Twitter account, therefore, post often, boost your tweets, and interact with customers. For example:
(Image Credit: PCG Companies)
Marketing on Instagram mainly targets millennials. Instagram is a photos and videos sharing platform that has millennials as the majority of users. This platform is suitable for sharing the story of your brand creatively using videos and pictures. Share photos of the vehicles you are selling and add captions that attract viewers to want to engage as well as buy from you. Millennials on Instagram vary and there are many who have an interest in cars. The image below shows an example of a car dealership Instagram page:
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YouTube
Video marketing is another strategy you can adapt to market your vehicles as one of the car sales social media ideas. More than 80% of vehicle shoppers love watching auto videos that showcase the features of a car. This is a way of showing the features that your vehicles have on a broad scale. You should plan to have a YouTube Channel for your business and share detailed videos to viewers. Through the videos on YouTube, customers compare car models, view connected devices, safety measures, and other details before they decide to purchase a given vehicle. You can share videos on your website, but then, YouTube is a better platform and you should consider it. A video on YouTube has better visibility compared to one on your website. Like other social media platforms, YouTube has very many users from all over.
(Image Credit: Ads of the World)
Social media marketing for car dealerships is quite effective on Pinterest. Most people think that social media marketing is effective on popular platforms only. However, there are other platforms such as Pinterest that are useful for your social media strategy. Pinterest is popular with female users and has plenty of content including recipes, design ideas, and beauty tips. The site is a good platform to market automotive products, especially in a way that appeals and persuades female shoppers. You can also use the site to boost your SEO through the sharing of content. You can share pinning blog posts, inventory pictures, and your landing pages as a way to improve your optimization. Such content creates social signals that result in increased traffic on your site. For instance:
2. Annual branding video on Facebook
This idea is about using a year-long video to create awareness for your brand. This idea will not cost your dealership a lot of money and if properly done, it will boost your brand in a big way online.
Have a Facebook page where you will run your brand campaign and car sales Facebook status. The campaign should run for a complete year with changes to the creative taking place quarterly. The video should tell viewers about your dealership and the cars that you offer. Inform your audience about your top cars and why they top for you. The video content should sell your brand and generate interaction as well as sales for you. The title of the video should be captivating as it will determine, in a big way, whether the customers will want to watch the video or not. The video should be well done as a good quality video gives customers the motivation to engage with you and purchase your car.
As you share your video, have your target audience as the main focus of your video marketing. The Facebook app has a business segment where you can adjust several settings for your posts and ads. Choose a 20-mile radius around your dealership as these people will find it convenient to visit your dealership and purchase a vehicle.
On the app, you will select ‘people who live in this city’ as your target. You will then create a call to action stated ‘learn more’ and link it to your website. Remember to include your UTM parameters as you will be able to manage to track using the parameters. Before posting the campaign, you also need to change the type to ‘reach’ and select an age gap for your target audience. For a car dealership, it is advisable to choose the age of 25 and above.
FACT: Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (Ahrefs)
3. Social media Ads
Different social media platforms are helpful in marketing and driving car sales. Ads help you to have the best car dealership social media campaigns. Creating professional ads on these platforms and boosting them is a good way to reach many people. The aim of creating Ads is to engage more with the target market. The Ad is shared on all your social media platforms and is very easy to create. Social media Ads are very effective as they reach many people and they are not very expensive.
You can keep your social media ads budget as low as possible by making use of your customers to grow your social media platforms. Your customers will engage in your Ad and share to reach more people. This attracts more viewers, generates sales, and customers may love the experience.
The Ad can be in different forms:
- Create a customer testimonial video. This kind of video could focus on happy clients telling the world of your brand and how they loved the experience of shopping with you. Such content motivates others to want to have a good shopping experience as well. This type of video gives you increased traffic since customers want to share it for others to see. For example:
- Record Test Drives: As a dealership, record live sessions where customers carry out test drives for cars they intend to purchase. You can also record your dealership and the processes go through before driving their new car out to the market. The content customers view, in this video, should build your brand and motivate customers to approach you and buy from you.
- Record Questions from Customers:Another type of video that is good in marketing dealership cars is the recording of the customers as they ask questions to the seller. This creates confidence in potential customers that there is good customer service from your brand. It is a good way of encouraging people to engage you on your products and generate sales.
- Consider Your Tone: While recording this type of content, vary your tone and include some humor. Sales and marketing is a serious and important part of the business. However, some laughter is considered medicine for the soul. It goes to show that your brand is keen on ensuring that customers are fit and in a good state of mind as they decide to purchase. The good thing about using Ads for social media marketing is that there are unlimited ways to boost customer engagement on your content. The main idea is to make sure that the video to be used in the ad captures the best content about your brand and content.
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4. Marketing to the professionals through LinkedIn
The LinkedIn platform is known to have professional users and the majority of the users are aged 25 to 60. These are people who are professionals in various fields and for marketing, this is a good strategy. Marketing through LinkedIn has more impact since there are more engagement and sales. LinkedIn charges will cost you an average budget and the results are worth it. LinkedIn marketing is simple and requires no particular expertise to use.
The platform allows you to create a page or account for your brand. Ensure you have the best car dealership social media presence on LinkedIn. Using the page or account, you build your brand with adequate information for your customers and potential market. You need to ensure that your LinkedIn platform is well detailed as those who view it are busy professionals in need of enough information quickly. For instance:
According to reports and findings, LinkedIn is known to generate more sales compared to Facebook or Twitter. You need to advertise your car and your dealership and engage potential customers to generate sales. For you to reach more people and get sales on LinkedIn, it is important to have a large following. Market the page of your account to connect with as many people as you can.
The more people you connect with, the more your marketing content is viewed. You can also improve your connection by joining various LinkedIn groups. Be an active member of those groups and you can leverage that to market your dealership and cars. Create ads on the platform and just like other social media platforms, promote the posts. On LinkedIn, you can have Dynamic Ads, Text Ads, Sponsored InMail Ads, Display Ads, and Sponsored Content.
Ensure that your Ads are clear to the point by capturing only what is important. Include images with high quality to boost your content as images motivate people to want to know more. In promoting your ads, set the price as CPC (cost per click) or as CPM (cost per thousand impressions). Monitor LinkedIn polls to have more engagement on your posts. You can also have the posts from other platforms that are doing well and post them on LinkedIn. It shows that you have a basis and that you are not just starting. People tend to engage more and purchase from established brands.
5. Be consistent across all your channels
Social media marketing for car dealerships requires consistency. Online platforms act as your business branch or office. It is important to have a strategy of how you want people to view you online. Consistency is an important aspect when it comes to effective social media marketing. This shows that your dealership is professional and can be trusted.
Note that high-quality videos, ads, and the content will not sell you much if you are not consistent in the way you share it out. When you share content on one platform on a particular day and time, let the same reflect on all your other platforms. This works best in ensuring that all your possible buyers and existing customers view the same information. Confusion in how you post could be a big turn off and could have your customers on one platform missing out on information. The same way you forward a memo to all branches or departments is how you should handle social media marketing for it to be effective. Through consistency, you will also be boosting your optimization.
6. Boost search presence
The main reason why businesses, including dealerships, carry out online marketing is to increase optimization. When your domain authority and SEO score are high, your social media marketing becomes more effective. As an auto dealer, social media marketing may not be focused on optimizing, the two go hand in hand, and in the end, your SEO improves.
Remember to post good content and the more people engage your content you increase your optimization. Use the correct links for linking to external sites that have a good reputation among customers. The reputable sites should also have high domain authority. As a form of guest posting, you can also write for reputable sites and receive links back to your website. You also need to be committed to posting often and responding to queries on time.
Diib®: Social Media Statistics to Drive Sales!
Good management of social media platforms contributes to good ranking in search engine algorithms. Social media has greatly advanced and many people are using it. Businesses have not been left behind and, in using good social media strategies, these businesses generate good sales. Partnering with Diib Digital can provide you with an added measure of security. Our advanced analytics will give you an idea of the effectiveness of your social media campaign. Along with demographics of your audience, this will give you a winning combination.
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FAQ’s
There are many marketing ideas to improve your car sales. Here are the top 5: 1) Use community events and find ways to bring your community together. 2) Get creative. 3) Use positive customer testimonials to your advantage. 4) Stay active on social media. 5) Partner with local businesses.
Auto dealers have long used social media to build brand awareness and market their new and used vehicles. Facebook and twitter help to get people excited about new cars.
Start by creating an ad set, then under the “targeting” section, create a new audience. Customize the location you want to target (within a certain mile range).
First off, tap the marketplace icon in Facebook. Tap the camera icon and choose the Vehicles for sale. Choose the vehicle photo and upload it. Fill out the details and describe the car.
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