100 to 2300 monthly visitors
E-Commerce SEO
100 to 2300 Monthly Visitors
In this case study, you are going to learn how we increased an online store’s traffic by 2200%. Ready to dive in?
In this case study, you are going to learn how we increased an online store’s traffic by 2200%. Ready to dive in?
Background
Ken and Shawn signed up for our “Good” Fully Managed package on 9/9/2021. They were seeking help with SEO for their online clothing retail store. They have a very niche target market and were struggling with coming up with keywords to target. As a result, they were not getting the traffic or sales that they were hoping for. There was a lot of opportunity for growth here!
SEO Audit
SEO Audit
The first thing we always do is perform an SEO audit. We’re looking for anything that could prevent them from ranking or acquiring organic traffic.
The good thing is that this site didn’t have anything holding them back, they just didn’t have much content or quality backlinks. That’s where we come in!
Keyword Research – The “Easy Wins” Analysis
Keyword Research – The “Easy Wins” Analysis
When Ken and Shawn started working with us, they did not have many keywords that they ranked for at all. To kick off our keyword research, we always look to find keywords that they are starting to rank for, but aren’t ranking at the top of the search engines quite yet.
We found 24 targets, with one of those being on the first page, two on the second page, 14 on the third and fourth pages, and seven on the fifth or later pages.
Diib Keyword Ranking tool
Diib Keyword Ranking tool
The keywords that they ranked for at the time were either branded keywords, irrelevant, or relevant to only one product. Now, WeWorkin.com ranks for a total of 173 keywords. Several of the specific keywords we focused on are now ranking well, while they were not originally ranked for these at all. E-commerce websites can use paid tools like Ahrefs or SEMrush, or get a headstart on keyword research with our Diib Keyword Ranking tool.
Talk Strategy With An Expert
Get expert advice on the right strategy for your business! In our 30 minute strategy session we’ll dive into:
- How SEO can work for your website and business
- Which strategies will get the best ROI
- Which packages are right for you
Keyword Research – Competitive Gap Analysis
Keyword Research – Competitive Gap Analysis
The competitive gap analysis is designed to help you find keywords that your competitors are ranking for that you currently are not.This is a crucial step as it always helps generate new keywords that you can easily target with content.
E-commerce is a bit different than other sites with the content gap analysis. When you run it, you often get a ton of product names that you may not sell.
We found some killer keywords that we could write long articles about!
We work closely with our clients to pick keywords related to the products and/or services they provide.
The SEO Strategy & Execution
October 2021
After discussing their site and current marketing efforts, we decided to work on their blog content for the first few months to help improve the keywords that they ranked for.
- We provided several blog posts covering a range of topics
- We created a blog on their site, and posted the articles
- We implemented strong backlinks to their homepage
December 2021
A few months passed, and then we decided to pivot strategies.
After reviewing their Domain Authority, backlinks, keywords, and a variety of other metrics, we decided to solely focus on additional – and higher-level – backlinks for a few months:
- 2 DA 10+ backlinks/mo
- 2 DA 20+ backlinks/mo
- 1 DA 30+ backlink/mo
Result
This was a very effective strategy for their business and by 1/17/2022 their Domain Authority had risen from 1 to 9.
In the month of January 2022, they had increased to 22,475 visitors, and $22,530.98 in total sales across 347 orders.
January 2022
For the WeWorkin.com January 2022 deliverables, we decided to forego the backlinks as well and focus solely on some of their on-page SEO.
We optimized their meta information across all of the site’s main pages, including relevant keywords that they wanted to rank for. We also made some adjustments to the content on these pages to include the keywords.
February 2022
We went back to focusing on backlinks. In February 2022, we implemented:
- 2 DA 10+ backlinks/mo
- 2 DA 20+ backlinks/mo
- 1 DA 30+ backlink/mo
March 2022
We adjusted due to their rising Domain Authority with the following:
- 2 DA 20+ backlinks/mo
- 2 DA 30+ backlinks/mo
April 2022
We have been focusing again on some on-page SEO by adjusting the meta information and content for their specific products.
Up until now, the product pages lacked any individual meta information. We have adjusted these so that the products have unique, individualized meta titles and descriptions that include the keywords we are trying to rank for.
The SEO Strategy & Execution
October 2021
After discussing their site and current marketing efforts, we decided to work on their blog content for the first few months to help improve the keywords that they ranked for.
- We provided several blog posts covering a range of topics
- We created a blog on their site, and posted the articles
- We implemented strong backlinks to their homepage
December 2021
A few months passed, and then we decided to pivot strategies.
After reviewing their Domain Authority, backlinks, keywords, and a variety of other metrics, we decided to solely focus on additional – and higher-level – backlinks for a few months:
- 2 DA 10+ backlinks/mo
- 2 DA 20+ backlinks/mo
- 1 DA 30+ backlink/mo
Result
This was a very effective strategy for their business and by 1/17/2022 their Domain Authority had risen from 1 to 9.
In the month of January 2022, they had increased to 22,475 visitors, and $22,530.98 in total sales across 347 orders.
January 2022
For the WeWorkin.com January 2022 deliverables, we decided to forego the backlinks as well and focus solely on some of their on-page SEO.
We optimized their meta information across all
of the site’s main pages, including relevant keywords that they wanted to rank for. We alsomade some adjustments to the content on these pages to include the keywords.
February 2022
We went back to focusing on backlinks. In February 2022, we implemented:
- 2 DA 10+ backlinks/mo
- 2 DA 20+ backlinks/mo
- 2 DA 30+ backlink/mo
March 2022
We adjusted due to their rising Domain Authority with the following:
- 2 DA 20+ backlinks/mo
- 2 DA 30+ backlinks/mo
April 2022
We have been focusing again on some on-page SEO by adjusting the meta information and content for their specific products.
Up until now, the product pages lacked any individual meta information. We have adjusted these so that the products have unique, individualized meta titles and descriptions that include the keywords we are trying to rank for.
As you can see, adjusting SEO strategy over the life of a campaign is key for success.
Every website and industry is different, so it’s important to meet the specific needs of our clients to ensure progress.
Going Forward
Now we have quality, long-form blog content that pulls rankings for us in the long haul. For example, the keyword “lifestyle apparel” has been one of our main focuses. When we started working with Ken and Shawn, they did not rank for this keyword at all. Now, they hold the 6th position for this keyword on Google. In addition, 9% of their organic traffic is attributed to this keyword.
By following our strategies, we see Google starting to unlock the floodgates and show the massive potential that we can target in the future:
As you can see, adjusting SEO strategy over the life of a campaign is key for success.
Every website and industry is different, so it’s important to meet the specific needs of our clients to ensure progress.
Going Forward
Now we have quality, long-form blog content that pulls rankings for us in the long haul. For example, the keyword “lifestyle apparel” has been one of our main focuses. When we started working with Ken and Shawn, they did not rank for this keyword at all. Now, they hold the 6th position for this keyword on Google. In addition, 9% of their organic traffic is attributed to this keyword.
By following our strategies, we see Google starting to unlock the floodgates and show the massive potential that we can target in the future:
After you have the content, it makes getting quality links 1000X easier!
Want to get SEO results for your website too? Check out our Fully Managed SEO packages here!
Ecommerce needs content and quality backlinks. By writing long-form blog posts and acquiring backlinks, you can start ranking for your valuable keywords over time.
These pages are easier to rank, and you can do internal links to your product pages.
Ecommerce needs content and quality backlinks. By writing long-form blog posts and acquiring backlinks, you can start ranking for your valuable keywords over time.
These pages are easier to rank, and you can do internal links to your product pages.
After you have the content, it makes getting quality links 1000X easier!
Want to get SEO results for your website too? Check out our Fully Managed SEO packages here!
If you are trying to grow your website traffic consider becoming a Pro Diib member today!
You will instantly get over 50 times the data and automated insights. Special new member pricing starts at just $7.99.
Growth Experts: Pro members can always call, text, chat, or email our team of experienced Growth Experts! We’re here to help you!
Daily alerts & objectives: Full access to everything! See how to quickly improve your SEO and grow your traffic & revenue.
DA 67 Backlink: Sign-up today and get a free backlink ($500 value). We will make it live in 1-3 business days!
RankGuard: Find keywords you already deserve to rank higher for, plus see how to do it.
