8 min read
How to write SEO-friendly content for blogging? Writing content that gets noticed by search engines and engages the visitors is not an easy task. Nevertheless, it becomes possible if you follow the best SEO blog writing practices when creating an SEO-friendly blog article in 2021.
What is the essence of enriching your post with those elements that come with the most value for SEO promotion? The elements of the blog article we will review below are important signals for search engines to rank your post well, plus they at the same time deliver value to your users. So, follow the tips below to kill two birds with one stone.
Top 6 Must-Have Elements For Every Article
How to start writing a high-quality post that will make its way in the Google rankings? How to make your visitors dwell on your piece and show positive behavior factors? Use the following 6 elements in each of your articles to achieve both of the goals.
Highly Relevant Keywords Used Organically
Keywords still matter, only the way they are used has changed. Previously, a large number of keywords on a topic brought promotion, but today a large number of keywords can bring the opposite effect. It is time to use a new approach in the context of keyword creation and content marketing services.
Before you start writing an article, you should conduct keyword analysis and study your target audience. After that, choose several high-frequency, medium-frequency, and low-frequency keywords around the topic and use them as organically as possible.
As another winning strategy to quickly reach top search positions, experts recommend building your articles around long-tail keywords. Such a strategy allows you to answer specific questions in more detail and get to the top almost instantly. Still, don’t expect a great traffic influx – but expect some leads of high quality.
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Content Value
For your content to be promoted well, you need to take care of high quality from the users’ perspective. So, here it is important to focus on the usefulness of the content for the reader. It is significant not only to disclose a topic but also to enrich the post with useful information that will be the answer to the user’s request.
Only such content can be regarded as SEO friendly since the watery article that does not carry any value and usefulness will not be able to reach the top of Google. Beautiful words no longer work, today users want to get a detailed answer to their query without the need to search for information in additional sources.
Statistics & Research
For the article to get high-ranking positions in the search results, it is worth making sure that the data you use is relatively fresh and credible. The presence of statistics or data from scientific research or other reputable sources makes your article a more reliable source of information, as it means that you did the analysis and research before writing a piece.
It’s worth noting the importance of creating your data. If possible, come up with unique statistics and your research, as this is an additional opportunity to promote your posts. This is the top method of digital article distribution that will bring you backlinks.
Unique statistics can be the key to gaining backlinks passively. That is, other authors can use your data for their publications and link to your site. This is what will make your blog an expert one in the eyes of Google and will always work passively.
P.S. Don’t forget to update and refresh your facts and numbers to get backlinks ongoingly.
Clear and Scannable Structure
For your article to be attractive to both users and search engines, you should pay special attention to the structure of your post. Here’s what to keep in mind about this element:
- Follow the clear text structure: Introduction, Body, Conclusion.
- Make sure your text is readable – you can use the Hemingway App.
- Use checklists and bullet points to let users quickly scan them
- Write in short paragraphs of 4-5 sentences.
Using these tips will optimize your post not only for search engines but also make it attractive to readers. Text with a structure is much easier to perceive than without it.
Accordingly, this will increase the readability of your article and reduce the bounce rate due to the inconvenience of reading the information. As a consequence, this will increase credibility in the context of SEO optimization.
We hope that you found this article useful.
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Long Read Articles
Another important element when writing an SEO-friendly article is its length. Most of the content marketing strategies take this element into account, calculating the perfect length for each post and striving to make it longer than competitive articles. Visit this site to get more on this topic. So, if you want Google to pay attention to your article, then it is worth creating posts of 1000-1500 words.
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As a rule, this volume is enough to meaningfully explain the topic. Content that is too long can scare away the reader, so this length may be optimal. But when chasing word count, keep quality in mind. The quality of the text should not be affected by the number of words.
Tips, Tricks and How-tos
The content loved by search engines should have an action plan for the reader. Having examples or guides is what will add value to your content. For example, if the topic of your post is “SEO promotion of a newly created website”, then you need to provide a step-by-step action plan for SEO promotion of the site without the help of a specialist.
The presence of guides or examples is valuable to readers and can provide more answers to questions in the context of the topic. Moreover, how-to articles are the most sharable pieces of content to date. Therefore, when creating an SEO-friendly article, make sure to support them with actionable advice.
Wrapping Up
We have covered the most important elements that an SEO-friendly blog post should have. However, keep in mind that technical SEO works well only when you are writing for your users – not for search engines. Sounds paradoxical, isn’t it? So, this is the most important point for creating winning articles – you should always satisfy both of the parties.
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Ana Sidorka says:
I love using a Yoast plugin on WP that helps to make content SEO-friendly. It analyses the readability and optimization of a post and provides tips on how to improve it.