Yaya Middle East FZ-LLC was founded with a simple yet powerful mission: to revolutionize the way families in the UAE connect with caregivers and domestic help. Our platform is not just another service in the market; it’s the only mobile app in the UAE specifically designed to meet the unique needs of families in the UAE, offering a seamless, direct connection with caregivers & domestic helpers without the involvement of agencies or intermediaries who charge high fees.
Mobile-First Advantage:
Yaya’s mobile-first approach is one of the key factors that set us apart from other platforms. In today’s fast-paced world, families in the UAE need quick, reliable access to essential services, and that’s exactly what Yaya provides. With our app, families in UAE can search, communicate, and hire caregivers directly from their smartphones. Unlike traditional web-based platforms that require logging in through a browser, Yaya offers the convenience of in-app messaging, real-time alerts, and direct calling through WhatsApp—all designed to provide instant, hassle-free communication. The app is always at your fingertips, ensuring that you can manage your childcare needs on the go, whether you’re at home, at work, or anywhere in between.
Unique Offerings and Features:
What makes Yaya truly unique is our commitment to transparency, trust, and quality. Every caregiver on our platform is carefully vetted and verified, ensuring that families can confidently choose the right person to welcome into their homes. On average we have over 900 active, verified domestic helpers, with new profiles being added every day of the week. This dynamic and growing database ensures that families in the UAE have a wide selection of qualified candidates to choose from at any given time.
Moreover, Yaya’s comprehensive profile system allows caregivers to showcase their skills, experience, and availability in great detail, making it easier for families to make informed decisions. We also offer advanced search and filtering options, so families can quickly find caregivers who match their specific needs, whether it’s for full-time, part-time, or occasional help.
Yaya is the only platform in the UAE that empowers caregivers by allowing them to view family profiles and apply directly for jobs. Unlike other platforms that restrict communication to one-way interactions where families search and contact caregivers, Yaya creates a more dynamic and equal opportunity environment. This two-way communication approach not only gives caregivers greater control over their job search but also enables families to connect with motivated, actively engaged candidates who are eager to work with them. By fostering this balanced interaction, Yaya ensures a more efficient and satisfying experience for both families and caregivers.
Yaya’s approach is centered around providing a user-friendly, reliable, and transparent platform. Here are some of the key features that make Yaya stand out:
•Extensive Helper Network: Yaya boasts a network of over 900 active domestic helpers, with new profiles being added daily. This ensures families have a diverse and growing selection of qualified candidates to choose from, whether they need a nanny, governess, au pair, housekeeper, cook or driver at home
•Verified Profiles: Every caregiver on Yaya undergoes a verification process, so families can trust that they are connecting with reliable and trustworthy individuals. This commitment to quality is a cornerstone of Yaya’s service.
•Always Active Profiles: To ensure that families only interact with available candidates, Yaya automatically deactivates inactive profiles, keeping the platform up-to-date and relevant.
•Trusted References: Yaya provides genuine references for caregivers, allowing families to make informed decisions with confidence.
•Perfect Matches: Yaya’s advanced algorithm and smart filters help families quickly find the ideal helper for their specific needs, saving time and effort in the selection process.
•Easy Communication: Families can easily communicate with potential helpers through in-app messaging, WhatsApp, or direct calls, offering flexibility and convenience in how they connect.
•Real-Time Alerts: Yaya’s real-time notifications ensure that families never miss an important message, whether it’s a job application or a chat response, keeping the hiring process smooth and efficient.
•Quick & Easy Onboarding: Yaya’s onboarding process is designed to be fast and user-friendly, allowing families to sign up and create their profiles in just 5 minutes.
•No Middleman: By connecting families directly with caregivers, Yaya eliminates the need for agencies or intermediaries, ensuring a straightforward and cost-effective hiring process.
The Yaya Community:
At Yaya, we believe in building a community that goes beyond mere transactions. We’re not just a marketplace; we’re a supportive ecosystem where families and caregivers can connect, communicate, and build lasting relationships. Our app is designed to be user-friendly and accessible to everyone, regardless of technical proficiency, making it easier for all users to navigate and find what they need.
Innovative Plans for the Future:
Looking ahead, Yaya is set to embark on an exciting journey of expansion, further solidifying its position as the region’s leading childcare superapp. In Q4 2024, we are thrilled to introduce a comprehensive suite of new services, designed to meet the diverse needs of families across the UAE and the Middle East. Our vision is to transform Yaya into a holistic platform that offers much more than just caregiver connections—becoming the ultimate one-stop solution for all family-related services.
We will be categorizing our expanded offerings into the following key areas:
•Newborn Care: Understanding the delicate needs of newborns and their parents, Yaya will offer access to specialized professionals who provide essential support during the early stages of life. This includes night nurses who ensure restful nights for new parents, doulas who offer guidance and support through childbirth and postpartum, and lactation consultants who assist mothers with breastfeeding.
•Educational Support: Yaya will broaden its platform to include a wide range of educational services. Families will have access to teachers and tutors for personalized learning, language instructors for bilingual or multilingual education, and special education specialists who can cater to children with unique learning needs. This will empower families to provide their children with the best possible educational support, all from the convenience of their mobile devices.
•Activity and Development: To support the physical and creative growth of children, Yaya will connect families with experts in various activities. This includes sports coaches for swimming, soccer, and more, as well as creative instructors in music, dance, and art. Whether your child is aiming to excel in athletics or explore their artistic side, Yaya will make it easy to find and book the right professional.
•Health & Wellness: Yaya understands the importance of health and wellness in child development. We will offer access to a variety of specialists such as pediatric speech therapists, occupational therapists, and child psychologists who provide tailored care to support children’s growth. Additionally, families will be able to connect with nutritionists, family counselors, and wellness coaches to ensure a balanced and healthy lifestyle for the entire family.
•Specialized Care: Yaya is dedicated to supporting families with unique care needs. We will include services from professionals such as autism specialists, behavioral therapists, and sensory integration therapists who are trained to provide specialized care and support for children with specific developmental or behavioral challenges.
•Event Planning & Entertainment: Whether planning a birthday party or a special event, Yaya will feature a variety of event planners and entertainers to help families create memorable experiences for their children. From magicians and clowns to decorators and caterers, Yaya will provide a one-stop shop for all your event planning needs.
By integrating these diverse services into our platform, Yaya is not just expanding—we are transforming the way families in the UAE manage their daily lives. Our comprehensive approach will allow families to easily browse, book, and manage a wide range of services, all from the convenience of one app. Each service provider will be carefully vetted to ensure they meet Yaya’s stringent quality standards, giving families the confidence they need to make informed decisions.
As we roll out these new offerings, Yaya will continue to innovate, ensuring that we stay ahead of the curve in delivering unparalleled service and support to our users. Our goal is to provide a seamless, stress-free experience that enhances the quality of life for families, making Yaya the go-to app for all their childcare and domestic needs.
This ambitious expansion is just the beginning of Yaya’s vision to become the region’s most comprehensive and trusted family services platform. We are excited to continue this journey with our users and to redefine what it means to offer holistic family care in the UAE.
About Our Founders:
Yaya was founded by Rui and Marie Elena, long-term Dubai residents and parents themselves, who recognized the challenges families face in finding trustworthy and reliable domestic help. Their personal experiences and deep understanding of the local market led them to create Yaya, a solution that bridges the gap between families and caregivers with a focus on quality, transparency, and ease of use. Their hands-on approach and dedication to building a better childcare experience for all are reflected in every aspect of Yaya’s operations.
Impact and Recognition:
Since its launch, Yaya has quickly gained traction, achieving over 10,000 downloads within just 9 months and securing a spot among the top ten Parenting apps on the Playstore in the Middle East. This rapid growth is a testament to the value Yaya offers to families across the UAE, and we’re committed to continuing this upward trajectory by constantly innovating and expanding our services.
In conclusion, Yaya is not just an app—it’s a movement towards a better, more connected future for families and caregivers in the UAE. With our unique offerings, mobile-first design, and strong commitment to community, we’re proud to be leading the way in transforming the childcare landscape in the region. We invite you to join us on this exciting journey and discover how Yaya can make a difference in your life.
