SOIL OF INDIA<\/p>\n
ONE LAMP
\n200* MILLION
\nSMILES<\/p>\n
A story of grossly neglected indigenous groups of artisans, left out in the cold, as they have no voice of their impoverished selves, let aside their \u2018right to development.\u2019
\nA story of a thread of history, that has carried the goodness of cultures and traditions, and that remains aligned to nature and all things natural, across millennia.
\nA story of a post covid renaissance, that could chase the world out of poverty, social exclusion, gender disparity, into the greater good of rebalancing our planet and the wellbeing of humanity.
\nA story that can ignite and catapult 5** of 17 sustainable development goals towards fruition, within urgent timelines of much needed reform, that would help heal our planet and its people.
\nSOIL is a humble endeavour of an ethically aspiring foundation, that indulges in a \u2018root-to-fruit program,\u2019 of unearthing and showcasing the mosaic of nature\u2019s handmade creations, to a geometrically growing tribe of conscious consumers of the world. Thereby providing a global stage to these unsung heroes, and a viable option to the wrought of fast fashion – the 3rd largest polluting industry in the world!
\nIf our collective intent is forthcoming, razor sharp, and above all, genuine, we can help prevent climate catastrophes and drive a global circular economy of equanimity and prosperity, within defined timelines.
\nCalling out to a trail blazing activation and engagement of UNSDG 17, the most dysfunctional of the 17 UNSDG\u2019s, since its inception in 2015.<\/p>\n
Welcome to Handmade India: Sustainable Fashion Gifts Online, worldwide at: www.soilofindia.com
\nSoil of India is a social enterprise for profit, whose essence is etched in 4 words \u2013 People and Planet. First.
\nBrand SOIL is a story of Handmade India, of unearthing design and art form that is pure and simple. A story of revival, that\u2019s natural and unhurried. Of humble artisans living at the edge of extinction, silently carving and weaving the tapestry of a timeless evolution, with the magic of their hands.
\nInversely, supporting the cause of inclusive growth and wellbeing among a base of over 200 million artisan families (the world\u2019s largest, India\u2019s 2nd largest workforce, 60% women in distress) living in the gut of India, by identifying, reviving, directly procuring and providing a global B-C platform to market their invaluable creations.
\nAligned to 5** of 17 UNSDG\u2019s, it\u2019s all natural, ethical and sustainable merchandise supports the cause of a carbon neutral footprint that remains till date, unknown to the world of India\u2019s contribution towards a greener planet.
\nInitiated in 2012 with 6 years of in-depth research and extensive travel across India to establish a proprietary supply chain of artisans; soft launched in 2018-19, through its sustainable lifestyle, foundational global website www.soilofindia.com, catering to the geometrically growing (more so post pandemic) global conscious consumers.
\nSOIL envisions green signalling a \u2018Cultural Evolution\u2019 that can change the face of India by economically uplifting the poor and depleting unsung artisans, and appropriate the high ground of building the world\u2019s most valuable sustainable lifestyle brand.<\/p>\n
Reviving and repositioning the Gandhian movement Sarvodaya, Natural healing fabrics (Ayurvastra); Cruelty-free silks (Ahimsa silk); Organic herbal yoga mats; Handmade Meditation Accessories; Kashmiri saffron herbal tea; Blessed temple deities (sculpted by artisans down 2000 years); or for that matter even correcting the perception of Kamasutra (propounded by the celibate Brahmin priest, Vatsyayana), to name a few.
\nSOIL envisions green sign alling a \u2018Cultural Evolution\u2019 that can change the face of India by economically uplifting the poor and depleting artisans and reposition Brand India at the forefront of design and art form, that stems from the ancient wisdom of universal alignment.<\/p>\n
Awards & Accolades
\n1.\t“Your journey has led to the empowerment of thousands of rural artisans and you have revived the best of Indian handicrafts showcasing them to the world. Your innovative business model is good for the planet, good for women and good for India’s sustainable development” The Economic Times (India\u2019s lead business paper): Quote on Soil of India, 2019<\/p>\n
2. Rajiv Gandhi Foundation, 2022, recognised for its social contribution to support the
\nartisans of India, specifically during the pandemic. @Mukesh Gupta \u2013 founder, Soil of India
\n3. UN Women For Change, 2021 – The world’s largest event for the planet
\nSpeaker @Lavina Sequera \u2013 co-founder, Soil of India
\n4. Eco Business, Singapore – with Truecost, a part of S & P Global. One of the 8 most significant Sustainable, Eco Businesses of APAC \u2013 2020 @Lavina Sequera
\n5. Economic Times Women\u2019s Forum 2020 – most influential women of our times across the region – @Lavina Sequera
\n6. CSR Works and Global Reporting Initiative, Sustainability Reporting Summit, Singapore \u2013 2019. Awarded as one of the \u2018Sustainability Superwomen of Asia\u2019. @Lavina Sequera<\/p>\n
*200 million is an estimate of artisans\/tribals in India alone. And no less than 500 million indigenous people in the world.
\n** Gender equality; Decent work and economic growth; Reduced inequalities; Responsible consumption & production; Climate action.<\/p>\n
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