This is done through a range of income generating initiatives, inc. Corporate, arts advisory service and more. We also have a consultancy department that offer public art consultancy to commercial clients.<\/p>\n
Our Goals:<\/p>\n
Gain a better understanding of regions of the users to help with better targeting via email campaigns. Connect high level content through email marketing to get them back to the website, use ads for acquisition of new audiences.
\nIncreasing session time is key \u2013 currently at 40 seconds for avg. Session time and a competitor is at 7 mins and 40 secs<\/p>\n
Open rate of emails \u2013 at 30% and click-rate at 0.8% – improving click rate would be key<\/p>\n
On the consultancy side of the website \u2013 generating more leads and ascertain if the leads are from a commercial background<\/p>\n
From a charity perspective \u2013 increase in email audiences
\nIncrease visibility of the works acquired by CAS over the past 10 years to demonstrate what the company does overall to generate more patrons and donations ultimately. <\/p>\n
Seen as a big resource for other curators and academics \u2013 how much is the art side of it being used and the content being used? Keeping track of the keywords people search for to inform new content production and strategy.
\nDominating keywords \u2018inside museums\u2019 <\/p>\n
Services:<\/p>\n
Public collection development \u2013 often only route through which a museum will acquire new work for their collection<\/p>\n
The website will show how many works have been given to each museum over 110 years<\/p>\n
Support and mentoring for museum curators \u2013 another key element of the work, CPD (continual professional development) for curators<\/p>\n
Function as a directory of museum, learn more about local museums that could be visited<\/p>\n
A directory of artists<\/p>\n
Weekly blogs, exhibition reviews, users can get insights into this
\nArt consultancy \u2013 art in public places<\/p>\n
Sharing insights into how museums work\/collaborations<\/p>\n
Audiences:<\/p>\n
Art Professional [Highly engaged]
\n1.\tAffluent, professional and suburbanite keen consumers of traditional culture.
\nInterested Public or Artist [Mildly engaged]
\n1.\tMainstream or popular arts fan, influenced by children, friends, and family.
\nDonor [Mid-high engagement] – Can be one of three
\n2.\tHighly active, diverse, social, and ambitious regular and eclectic art engagers.
\n3.\tMainstream or popular arts fan.
\n4.\tPensioners attracted to experiences, both international and regional.
\nConsultancy Client [Low engaged customers but direct to business] \u2013 B2B
\n1.\tCommercial developers serving communities of young professionals and families with the ability to pay for cultural experiences.
\n2.\tLocal authorities serving steering groups of culturally low engaged, or health poor, craft circles, and church group youths and seniors; and\/or communities of mixed age who prefer free, local, culturally specific arts and festivals.<\/p>\n","url":"https:\/\/contemporaryartsociety.org\/","url_text":"contemporaryartsociety.org","main_services":" ","image_1":"https:\/\/diib.com\/featuredmembers\/wp-content\/uploads\/2023\/06\/Logo-The-Contemporary-Art-Society.jpg","client_review":"","why_we":"","history":"","image_2":false,"image_3":false},"yoast_head":"\n