Our Story
\nBelieving that something positive could be achieved \u2013 yet lacking formal training in the design or manufacturing of garments \u2013 we set off on a passion-fuelled journey of discovery. After identifying fantastic fabrics and materials that are environmentally-friendly, and teaming up with like-minded partners with decades of experience in the activewear business, we now produce garments that allow you to perform at your limits whilst staying comfortable, and help you to feel closer to nature by being kinder to the Earth.<\/p>\n
Our Common Interest
\nWe believe that every positive effort \u2013 big and small \u2013 to improve the environment and our society makes a significant difference, especially when combined with everyone else\u2019s endeavours. We enjoy living life to the full, we appreciate being able to experience everything our planet has to offer, and we want a healthy Earth to be around for future generations.<\/p>\n
Why SueMe?
\nWhilst sailing off the coast of California, a friend jokingly remarked: \u201cIf that\u2019s the case then you can sue me.\u201d He liked the phrase. We liked the phrase and so began the amazing journey of \u2018SueMe\u2019. Some people think our company name has negative connotations. Maybe. Yet we also believe that the phrase \u2018what goes around, comes around\u2019 is as applicable to the circular economy as it is to nature. We choose to make clothes from natural and recycled materials. Because that\u2019s how nature works \u2013 it reprocesses and repurposes everything.<\/p>\n
What is a Circular Economy?
\nLooking beyond the current take-make-waste industrial model, a circular economy makes use of all our resources instead of dumping them in landfill. It\u2019s described as a \u2018circular economy\u2019 because the circle never ends, and the economy represents all of our planet\u2019s wealth and resources. In a circular economy, economic activity is decoupled from the consumption of finite resources. The concept of waste is itself eliminated. Old products become new products. New companies and jobs are created. Renewable energy is used to power factories and transportation. And nature is restored. In a circular economy, resources and energy remain abundant because they are never lost. But if you don’t believe us then hey, SueMe! Because as we all know, what goes around comes around.<\/p>\n
We design and manufacture Natural, Comfortable, Sustainable and Ethical Men’s and Women’s performance underwear, tees and sportswear. <\/p>\n
As an example our sustainable men’s “Tree Trunks” and women’s “Beech shorties” underwear is named such as it is made from beech tree wood pulp and were designed by a friend of mine who was the ex head of global innovation at adidas. (He designed Iain Thorpes Olympic gold medal winning swimsuit so he knows a thing or two about close tight fitting garments.) We also include a packet of seed with every purchase, which if grown will suck in more carbon that it took to produce your garment therefore offsetting your purchase with SueMe, support several charities, the International Tree Foundation and Cool Earth. who regenerate and restore forests and woodlands, conserve habitats that are rich in biodiversity, sequester carbon, and help communities who rely upon forests to develop sustainable livelihoods.working around the world. And also plant trees for every purchase made.<\/p>\n
Who we are
\nFounded In 2010, Julian Peppit was looking for comfortable activewear that performed exceptionally well in demanding environments, did not sacrifice style and was kind to the natural environment. Unable to find clothing that met his exacting requirements, he founded SueMe.<\/p>\n","url":"https:\/\/sueme.com\/","url_text":"sueme.com","main_services":"sustainable Underwear, Ethical underwear, Sustainable t-shirts, sustainable clothing, ethical T-shirts, ethical clothing, sustainable sportswear, ethical sportswear","image_1":"https:\/\/diib.com\/featuredmembers\/wp-content\/uploads\/2022\/10\/Logo-Sueme-Ltd.jpg","client_review":"","why_we":"","history":"","image_2":false,"image_3":false},"yoast_head":"\n