Enter Ultraliminal, a company founded by Aaron Zelinskas and Jacob Kerr, two experienced professionals who have made it their mission to help businesses become more efficient, effective, and successful.
At the core of Ultraliminal’s approach is a deep understanding of the unique challenges and opportunities facing each of their clients. Aaron and Jacob take the time to immerse themselves in their clients’ organizations, learning about their goals, pain points, and existing processes. This allows them to develop customized solutions that are tailored to each client’s specific needs and designed to deliver measurable results.
Aaron brings over 20 years of leadership experience to the table, having held key roles in the military, nonprofits, and private sector companies. His expertise lies in developing high-performing teams, streamlining operations, and driving organizational change. Some of his notable successes include:
Increasing production by 80% while reducing costs by 30% at a seafood processing plant. By thoroughly analyzing the plant’s existing processes and identifying areas for improvement, Aaron was able to implement a series of changes that dramatically increased efficiency and profitability.
Restructuring a nonprofit’s accounting department to save 30 hours per week and implementing new software systems to improve accuracy and transparency. Aaron worked closely with the nonprofit’s leadership team to understand their financial challenges and developed a comprehensive plan to overhaul their accounting processes.
Managing annual budgets up to $9.3M and teams of up to 90 people. Aaron’s experience in financial management and team leadership allows him to develop and implement strategies that maximize resources and drive results.
Developing and implementing organizational frameworks like the T.R.A.D.E system (Train, Refine, Align, Delegate, Execute) to improve performance and accountability. By creating clear systems and processes, Aaron helps organizations operate more efficiently and effectively.
While Aaron focuses on the operational side of the business, Jacob brings a deep technical expertise to Ultraliminal. With over 30 years of experience in business development, systematization and automation, Jacob excels at leveraging technology to streamline processes and drive efficiency. Some of his notable projects include:
Building out a company’s IT infrastructure from the ground up. Jacob worked with the company’s leadership team to understand their technology needs and developed a comprehensive plan to build a scalable, secure, and reliable IT infrastructure.
Developing custom software for inventory management and asset tracking. By creating tailored solutions that integrate with existing systems, Jacob helps companies gain real-time visibility into their operations and make data-driven decisions.
Creating automated reporting systems that save clients hundreds of hours of manual work. Jacob’s expertise in automation allows him to develop solutions that eliminate repetitive tasks and free up staff to focus on higher-value activities.
Training clients to be self-sufficient in using and maintaining the systems he develops. Jacob believes in empowering his clients to take control of their technology and provides comprehensive training and support to ensure long-term success.
One of the things that sets Ultraliminal apart is their holistic approach to business optimization. By combining Aaron’s operational expertise with Jacob’s technical skills, they are able to provide end-to-end solutions that address both the strategic and tactical aspects of driving efficiency and effectiveness.
For example, when working with a manufacturing client, Aaron might start by conducting a thorough analysis of the company’s production processes, identifying bottlenecks and areas for improvement. He would then work with the leadership team to develop a plan to streamline operations, implement new quality control measures, and create a culture of continuous improvement.
Meanwhile, Jacob would focus on the technical side of the equation, evaluating the company’s existing systems and identifying opportunities to leverage automation and data analytics to drive further efficiency gains. He might develop custom software to track production metrics in real-time, create automated alerts to flag potential quality issues, and integrate machine learning algorithms to optimize scheduling and resource allocation.
Throughout the engagement, Aaron and Jacob would work closely with the client’s team to ensure that the solutions being implemented are aligned with the company’s overall goals and strategy. They would provide training and support to ensure that staff are equipped to use the new systems and processes effectively, and would continue to monitor and refine the solutions over time to ensure ongoing success.
This collaborative, iterative approach is a hallmark of Ultraliminal’s work. Rather than simply providing a one-time solution and walking away, Aaron and Jacob see themselves as true partners in their clients’ success. They are deeply invested in understanding each organization’s unique challenges and opportunities, and are committed to developing customized solutions that deliver long-term value.
Another key differentiator for Ultraliminal is their focus on results. Aaron and Jacob don’t just implement changes for the sake of change – they are laser-focused on driving measurable improvements in efficiency, productivity, and profitability. They work with clients to establish clear benchmarks and KPIs upfront, and continuously track progress against these metrics throughout the engagement.
This results-oriented approach has helped Ultraliminal deliver significant value to their clients across a wide range of industries. Whether it’s a manufacturing company looking to increase production capacity, a healthcare organization seeking to streamline patient care, or a nonprofit trying to maximize their impact, Ultraliminal has the expertise and track record to help clients achieve their goals.
Of course, driving organizational change is never easy. It requires a deep understanding of the human factors at play, as well as the technical and operational considerations. This is where Ultraliminal’s experience and expertise really shines. Aaron and Jacob have a proven ability to navigate complex organizational dynamics, build consensus among stakeholders, and create a shared vision for success.
They understand that true transformation requires more than just new systems and processes – it requires a fundamental shift in mindset and culture. That’s why they work closely with clients to develop change management strategies that engage and empower staff at all levels of the organization. By creating a sense of ownership and accountability, they help ensure that the changes being implemented are sustainable over the long term.
Ultimately, what sets Ultraliminal apart is their unwavering commitment to their clients’ success. Aaron and Jacob are not just consultants – they are true partners who are deeply invested in helping their clients achieve their goals. They bring a wealth of experience, expertise, and passion to every engagement, and are relentless in their pursuit of excellence.
If you’re looking to take your organization to the next level – whether through operational improvements, technical innovation, or both – Ultraliminal is the partner you need. With their holistic approach, results-oriented mindset, and deep commitment to client success, they have the skills and experience to help you achieve your most ambitious goals. So why wait? Contact Ultraliminal today and start your journey towards operational excellence and technical innovation.