Brad and Moo Merchants LLC

United States

Founded in 2018, Toe Beans® is a proud American family-owned online D2C eCommerce dog and cat boutique based in McLean, VA.

Main Services:

Brad and Moo Merchants LLC

We take pride in our small selection of high quality, unique, limited production items, and exclusive brands.

OUR MISSION

Our mission is to improve the life of every fur family member. We believe passionately in the power of love and joy animals bring.

Through better products, pet parent education, advocacy, and a little bit of inspiration and humor, we strive to help others navigate the challenges of pet parenting.

OUR VISION

Toe Beans® envisions a world with happier, more active, healthier, and longer living fur children in every home.

OUR CORE VALUES

– Compassion and Care
– Education
– Sustainability
– Innovative Enthusiasm
– Exemplary Corporate Citizenship

OUR STORY

After suddenly losing our first kitty to cancer and then in 2018 losing the second one to a combination of kidney disease, hyperthyroidism, and diabetes, my husband recommended channeling my grief into something positive. He suggested I create a pet blog to share the lessons learned from my 20+ years of pet parenting.

He also thought it was a great idea to create a Facebook page to reach more pet parents with my message. A month later, we had more than 1,000 followers relating to our stories and sharing their own experiences.

It was sometime after that point that we decided to use that platform to promote cat and dog adoptions and bring a little bit of happiness to other furry children. We created a biweekly pet parent giveaway; one for cat parents and another for dog parents.

Why We Founded Toe Beans

We strongly believe a life-long process of exposure to toxins significantly contributed to our furry children getting sick.

Our internal assessment reveled that most of these toxins were absorbed via contact with imported food (mainly from Asia) and, dangerous low-quality low-cost toys also manufactured abroad.

While giveaways were a small way to make a difference, we felt we needed to do more.

Toe Beans® was founded in 2018 with one mission: To improve the life of every fur child and their parents’.

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