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The Matchstick Group: Igniting Growth in Medical Device and Pharma Marketing Since 2011, The Matchstick Group (TMG) has been a trusted marketing partner to medical device, pharmaceutical, and healthcare technology companies. Founded by Melissa Wildstein, a seasoned marketing strategist with decades of experience in healthcare communications, TMG has built a reputation for bringing clarity, creativity, and measurable results to complex markets. Over the past decade, TMG has launched more than 50 brands across the U.S. and Europe, partnering with organizations ranging from venture-backed start-ups to Fortune 500 leaders. Our expertise spans brand development, strategic marketing, digital engagement, and omnichannel campaigns, all driven by an understanding of the unique challenges that life sciences companies face. Our Mission: A Catalyst for Growth At The Matchstick Group, we see ourselves as a catalyst—helping companies ignite their vision, accelerate their trajectory, and transform their markets. We understand that innovation alone isn’t enough to drive adoption in healthcare. Success comes from telling the right story, to the right audience, at the right time. Our approach combines deep sector knowledge, data-informed insights, and compelling creative execution. We excel in bridging the gap between technical complexity and market resonance, making us the go-to partner for companies introducing cutting-edge therapies, devices, or technologies. A Proven Process: Vision, Vector, and Velocity Our proprietary **3V process—Vision, Vector, and Velocity—**guides every client engagement: Vision: We collaborate with clients to define the future they want to create, identifying key market dynamics, customer needs, and competitive pressures. Vector: We chart the course to reach that vision, prioritizing the most impactful strategies and allocating resources effectively. Velocity: We accelerate execution, leveraging agile workflows and AI-backed tools to deliver results faster and more efficiently. This framework enables clients to move confidently from insight to action—building brands that resonate with physicians, patients, and payers alike. Specialized Expertise in the Healthcare Space Healthcare marketing is unlike any other field. It demands scientific rigor, regulatory compliance, and the ability to communicate innovation in ways that resonate with stakeholders across the ecosystem. The Matchstick Group has specialized in medical device and life sciences marketing for more than a decade, offering unparalleled expertise in: Brand strategy and positioning: Shaping compelling value propositions and differentiating our clients in competitive markets. Integrated marketing campaigns: Building omnichannel initiatives that combine paid, earned, and owned media to reach target audiences effectively. Content development: From technical brochures and clinical data stories to patient education materials and thought leadership articles. Digital platforms: Designing websites, apps, and digital experiences that drive engagement and adoption. Event and product launches: Partnering with clients to unveil innovations and generate excitement among healthcare professionals. Notable clients have included Teleflex Medical, Bioventus, Johnson & Johnson, Cardinal Health, Helius Medical, GE Healthcare, Sequel MedTech, and Scilex, among others. Our work has been recognized for excellence, including WebAwards for best-in-class healthcare websites. Success Stories that Speak for Themselves We’ve helped clients in diverse healthcare sectors achieve measurable results: Teleflex: We partnered on a long-term strategy to strengthen brand loyalty in a competitive vascular access market. Synergy Surgical: Our lead generation campaign generated over 1,800 sign-ups for sample kits, contributing to significant revenue growth. Twiist: We supported the development of patient and HCP-focused campaigns to drive awareness and accelerate adoption of a next-generation insulin delivery system. ZTlido and Gloperba: We built robust brand plans, creative assets, and digital strategies that positioned these therapies for success in competitive markets. Why Clients Choose The Matchstick Group The healthcare market moves fast, and companies need partners who can keep pace. Our clients choose TMG because we offer: Industry specialization: We understand the nuances of marketing in regulated environments. Strategic partnership: We don’t just execute campaigns—we help shape strategies that drive growth. Creative excellence: Our team excels at storytelling that connects science with human experience. Proven results: From brand launches to digital transformations, we’ve delivered for companies at every stage of growth. A Trusted Partner for the Future As innovation reshapes the healthcare landscape—from AI-driven therapies to connected medical devices—The Matchstick Group remains committed to helping companies tell their stories, reach their audiences, and grow their impact. We believe in the power of collaboration, creativity, and purpose-driven marketing to transform healthcare and improve lives. If you’re ready to ignite your brand’s potential, we’re here to help.