Main Services
Targeted TV advertising, Enterprise-level marketing solutions, AI-powered sales process automation, Marketing ROI and conversion tracking, Connected TV advertising, Full-service digital marketing solutions
Specificity is a full-service digital marketing firm that offers targeted advertising solutions to reach households economically positioned and actively in-market for specific products or services. They provide robust tracking and reporting features to evaluate return on investment and measure marketing effectiveness. The company offers AI-powered tools such as Amplify to automate and optimize sales processes for sales teams. Their services include digital conversion tracking, website attribution reports, and custom event tracking to improve audience segmentation. Additionally, Specificity specializes in connected TV advertising, leveraging internet-connected televisions to stream content and reach targeted audiences.