What Sets Solomon Brothers Apart: A Deep Look at Our Heritage, Expertise, and Craft Solomon Brothers Jewelers is one of the largest and most established family‑owned fine jewelers in the Southeast, proudly serving the Atlanta community for more than four decades. What began as a single dream from a young gemologist has become a multigenerational business known for craftsmanship, integrity, and an unmatched selection of diamonds and fine jewelry. With three expansive Georgia locations, an in‑house design and manufacturing studio, and a legacy rooted in expertise, Solomon Brothers has built a reputation as a trusted destination for customers looking for quality, transparency, and remarkable buying experiences. A Founder’s Story Rooted in Expertise The story of Solomon Brothers begins with Ivan Solomon, a certified gemologist and appraiser who was born and trained in Cape Town, South Africa. After earning his professional credentials in 1982, he relocated to Atlanta, bringing with him deep knowledge of the diamond trade and longstanding connections to global diamond sources. These early relationships allowed Ivan to offer high‑quality stones at a better value than traditional luxury retailers, all while maintaining strict standards of authenticity and ethical sourcing. Soon after Ivan settled in Atlanta, his two brothers joined him, and together they opened the first Solomon Brothers location in Buckhead. The brothers built the business around values that still define the company today: honesty, fair pricing, education, and exceptional care for every customer who walks through the door. A Second Generation Expanding the Vision Today, Solomon Brothers is led by Jaron Solomon, Ivan’s son, who grew up inside the business and learned the craft directly from his father and uncles. Jaron carries forward the family’s commitment to craftsmanship and customer trust while expanding the brand’s reach, infrastructure, and capabilities. Under his leadership, Solomon Brothers has grown from a single Buckhead showroom into three full‑service locations across metro Atlanta, including Alpharetta and Sharpsburg. This combination of deep heritage and modern scalability is one of the most unique aspects of the company. Solomon Brothers is large enough to offer unmatched selection, innovative technology, and competitive pricing, yet still small enough to maintain a family‑run culture and a personal approach to service. A State‑of‑the‑Art Jewelry Lab That Sets Us Apart One of the biggest differentiators of Solomon Brothers is its fully equipped in‑house jewelry laboratory, staffed by experienced master jewelers, designers, and CAD specialists. Many jewelry stores outsource their custom work or repairs, but Solomon Brothers keeps everything under one roof. This guarantees quality control, faster turnaround times, and the ability to create virtually any design a customer can imagine. Inside the lab, the team uses professional‑grade tools for casting, soldering, stone setting, resizing, polishing, wax carving, and 3D CAD modeling. These are not props or showroom pieces — they are the actual tools our jewelers use every day to craft custom engagement rings, redesign heirloom pieces, and service thousands of fine‑jewelry items per year. For many customers, seeing the real workshop where jewelry is physically made creates a deeper appreciation of the craft and reinforces the care behind every piece. Custom Design Expertise Cornerstone of the Brand Custom design is a core part of the Solomon Brothers identity. Whether a customer brings a sketch, an idea, an heirloom, or no plan at all, the design process is collaborative and highly personalized. The in‑house design specialists guide clients through every step, including: Hand sketches and concept development CAD design and digital renderings 3D wax models for physical previews Precision stone selection with gemological guidance Final casting and hand finishing in the onsite workshop This process provides customers with complete transparency and a hands‑on role in creating meaningful, personal pieces. Solomon Brothers’ approach to custom work offers the quality of major luxury houses without inflated luxury pricing. It’s one of the reasons the company has become a trusted destination for engagement rings, wedding bands, anniversary gifts, redesigns, and bespoke diamond jewelry. A Renowned Selection of Diamonds and Fine Jewelry With roots in the global diamond industry and ongoing relationships with reputable diamond suppliers, Solomon Brothers carries one of the region’s widest selections of natural and lab‑grown diamonds. Customers can shop by shape, size, or certification, and each diamond is backed by the Solomon’s Care Promise for protection and peace of mind. In addition to its own signature Solomon Brothers Collection, the stores also offer fine jewelry from leading designers including Tacori, A. Jaffe, Fana, Shy Creation, Verragio, Gabriel & Co., and Sylvie. From timeless tennis bracelets to modern fashion pieces, the assortment appeals to a wide range of tastes and styles. A Reputation Built on Transparency and Trust One of the defining characteristics of Solomon Brothers is its commitment to transparency. The company is known for educating customers, empowering them to make confident decisions, and maintaining clear pricing with no hidden markups. Reviews consistently highlight the warmth and authenticity of the staff, many of whom have been with the company for years. Multiple generations of customers shop at Solomon Brothers, a reflection of the trust the brand has earned in the community. A Customer Experience That Feels Personal and Memorable Solomon Brothers is intentionally designed to feel inviting rather than intimidating. Customers often describe the experience as “visiting a friend who happens to be a jeweler,” thanks to the personal connections built by long‑time team members, gemologists, designers, and associates. Whether someone is buying a once‑in‑a‑lifetime engagement ring or stopping in for a simple jewelry cleaning, the staff treats every interaction with genuine care. Community Presence and Multi‑Location Convenience With flagship showrooms in Buckhead, Alpharetta, and Sharpsburg, Solomon Brothers is accessible to customers across metro Atlanta. Each location carries a full selection of jewelry, diamonds, timepieces, and designer brands, along with onsite jewelers and private viewing areas. The scale and consistency across each store allow the company to meet customers where they are while maintaining its high standards for service. A Brand Built for Longevity and the Next Generation As Solomon Brothers looks toward the future, its focus remains on excellence in design, craftsmanship, and service. The company continues to invest in digital innovation, state‑of‑the‑art tools, and expanded product offerings while preserving the values that have defined the brand for more than 40 years. The combination of heritage and modernization positions Solomon Brothers as a premier jewelry destination for both longtime customers and the next generation of buyers.