Main Services
SMS Storetraffic is a market leader in people counting, store analytics, and foot traffic intelligence solutions for the retail industry and beyond. Founded over five decades ago, the company has been a pioneer in transforming how businesses understand and leverage customer traffic data to optimize performance, improve customer experience, and drive profitability. At its core, SMS Storetraffic combines advanced IoT people-counting sensors, data analytics software, and expertise to empower organizations to make smarter, foot-traffic-driven decisions about staffing, operations, and marketing. Its flagship solutions—including the PEARL People Counter, 3D Scope AI People Counter and T.M.A.S. (Traffic Measurement and Analysis Software) platform—serve retailers, museums, libraries, community centers and corporate spaces around the world. Founded in 1972 by Michael Bunyar, SMS Storetraffic, originally BMI, began as a simple idea: help retailers understand their store performance beyond sales receipts. At the time, few tools existed to measure how many visitors entered a store or how effectively staff converted those visitors into customers. By developing some of the first people-counting systems in North America, SMS Storetraffic became a pioneer in retail traffic measurement. As retail evolved through the 1990s and 2000s, SMS continued to innovate and expand its product line, moving from a modem-connected system to cloud-connected IoT sensors. Under the leadership of Patrick Thuot, current President and CEO, SMS Storetraffic has expanded both its markets and technology ecosystem, emphasizing cloud-based analytics, actionable insights, and ease of deployment. Today, SMS Storetraffic serves not only retailers but also a growing range of industries, including museums, libraries, corporate offices, educational institutions, and public spaces, helping each better understand and optimize human interaction within their environments. This evolution reflects the company’s broader purpose: to democratize access to foot-traffic intelligence—making it simple, accurate, and actionable for organizations of all sizes. Too often, businesses don’t truly know how many customers walk through their doors, leading to missed opportunities and misguided assumptions. By bringing clarity to every visit, SMS Storetraffic helps businesses trust their data, their people, and their potential.