Sherene Melinda
United Kingdom, London
SHERENE MELINDA has been creating unique one-of-kind fashion accessories since 2013. For many years the focus has been on handbags with a vibrant and sophisticated yet playful South African-inspired style.
Main Services
This signature range of ethical Springbok hair-on-hide leather handbags is unique and eye-catching. They are offered in a diverse range of style and colour and all have a sumptuous, soft leather lining with great internal features. During the pandemic era Sherene diversified into creating beautiful large format, handprinted silk twill scarves with new designs being introduced each year. SHERENE MELINDA is proud to introduce the latest fashion accessory to this vibrant collection; A range of luxurious full leather trainers which also embrace the South African inspiration with the ethical hair-on-hide leather feature. Following the sustainable values of the brand these shoes have eco-soles made primarily of plant-based (sugar-cane) resin. Every new creation introduced by SHERENE MELINDA has a goal of making a statement and lasting a lifetime.
Since the inception of the brand, Creative Director Sherene Smith, has taken it from strength to strength. With a background in business and a keen eye for detail and good design, Sherene has led the business with a focus on balancing both sustainability and commercial growth. Using her South African heritage as a source of inspiration, she has created a niche range that appeals to the wider international market. The designs have become appreciated for their luxurious nature and their vivacious colour.
SHERENE MELINDA has been featured in publications such as Vogue, Tatler, Marie Claire, Elle and Collezioni Accessori. The handbags and scarves have been seen on the runways of London Fashion Week and exhibited at shows in Paris and New York. The brand sells online through their website, at retail events around the UK, pop up shops and has had an array of stockists, both local and international.
