Sentaiment

In a world where brand perception is increasingly shaped by AI, Sentaiment was created to answer a simple but urgent question:

“Do you know what AI thinks of your brand?”

Most companies don’t. And that’s a problem.

With the explosive rise of large language models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity, brands are being described, ranked, and recommended by machines—before customers ever land on your website or read your social posts. These systems influence search, buyer research, media, and even investment decisions. Yet very few companies have the tools to monitor how they’re represented—or misrepresented—by AI.

Sentaiment fills that gap.

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Our Mission

Sentaiment exists to help companies monitor, evaluate, and optimize their brand perception across 280+ generative AI models and social platforms. From LLM-generated summaries to Reddit conversations, we deliver a real-time, data-rich view of how the world sees your brand—powered by AI, shaped by your strategy.

Our goal is to help brands own their narrative, even in an environment where AI is now the first point of contact.

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Our Story

Sentaiment was founded by product marketing and AI strategy veterans, who previously helped scale and position products at companies like SmartDepo, Apple, Verizon, Legal Zoom and more. While leading go-to-market efforts in B2B tech and observing the rise of generative AI, they identified a major gap: no platform offered unified visibility into how brands were being interpreted across the new AI layer of the internet.

So they built one.

What started as a frustration with blind spots in brand visibility evolved into a full-stack solution—part analytics engine, part optimization toolkit, part reputation insurance policy. With a clear vision and a pragmatic approach to solving a complex, fast-moving problem, Sentaiment was born.

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What Makes Sentaiment Different

✅ We Monitor More Than Social

Most “brand monitoring” tools stop at social media. We go further. Sentaiment captures and analyzes how brands are interpreted across LLMs, AI search, and conversational interfaces, where decision-making is increasingly happening.

✅ Proprietary Metrics: The Echo Score

We developed the Echo Score, the first metric that quantifies the gap between your intended brand identity and how AI models actually describe you. This gives marketers and comms teams a measurable, trackable way to manage brand perception.

✅ The BEACON Methodology

Our platform is built on a strategic six-step framework—BEACON:

•Benchmark your visibility

•Evaluate sentiment across AI and social

•Audit for inconsistencies and outdated content

•Correct misalignments through strategic content updates

•Optimize messaging before publishing

•Navigate using real-time insights and competitive data

This isn’t just tech. It’s a methodology that helps your team make smarter, faster, perception-driven decisions.

✅ Designed for Agencies, PR Teams & Enterprises

Whether you’re a global communications firm managing 20 clients or a fast-growing SaaS startup, Sentaiment helps you track perception across every touchpoint—from LLM answers to TikTok clips to industry forums.

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Who Uses Sentaiment

Our clients include:

•PR and marketing agencies looking to scale brand monitoring across sub-brands

•Enterprise marketing teams that want to stay ahead of narrative shifts

•Product marketing and comms leaders tracking the ROI of brand messaging

•Founders and executives who want to see how they’re personally represented in AI summaries

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Why It Matters Now

By 2025, over 50% of online queries will be handled by generative AI, according to Gartner and Forrester. That means your first impression isn’t a homepage—it’s an AI-generated paragraph.

Sentaiment ensures you know what that paragraph says, how it compares to your competitors, and what to do if it’s off-brand.

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Where We’re Headed

We believe every company should be able to:

•Understand their brand through the lens of AI

•Shape public narrative before it spirals

•Use perception data to guide PR, product, and marketing strategy

In the future, we envision Sentaiment becoming the brand operating system for the AI era—where Echo Scores become as critical as SEO rankings, and perception is no longer a guess, but a dashboard metric.

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Interesting Facts

•Sentaiment tracks over 280+ LLMs and platforms—more than any tool on the market

•We offer real-time AI visibility audits you can run in under 5 minutes

•Our users include B2B SaaS companies, talent agencies, digital brands, and PR firms across five continents

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Let’s Shape the Future of Your Brand

Whether you’re launching a new product, entering a new market, or managing a complex brand portfolio, Sentaiment helps you see your brand from the outside in—across AI, social, and search.

In a world where AI defines reputation, we help you define what AI says about you.

🔗 Visit https://www.sentaiment.com to request a demo or start your AI visibility audit.