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Renegade & Renegade Dye Lab Boldly Redefining Bridal, One Dress at a Time Renegade isn’t just a bridal brand—it’s a rebellion against the expected, a love letter to the main characters, misfits, and visionaries who refuse to settle for “standard.” Founded in Houston by designer and industry disruptor Natalie Harris, Renegade is built on the conviction that every person deserves a wedding or milestone moment as unique as their fingerprint. That belief fuels everything we do—from avant-garde custom gowns to radical color transformations. Where Did We Start? Our story began with a simple, slightly rebellious question: “Why does bridal always mean white?” Trained in fine arts and obsessed with craftsmanship, Natalie built Renegade as a response to a stale, copycat industry. She wanted to create a studio where rule-breakers, dreamers, and anyone overlooked by “traditional” bridal could find a home—and a gown worthy of their story. That vision quickly attracted a cult following among creative brides, non-binary clients, and anyone craving color, comfort, or something never seen before. What Do We Do? Renegade’s current offerings fall into three main areas: [Coming Fall 2025!] Bespoke & Modular Bridalwear At Renegade, the custom process is more than picking a neckline or sleeve. Our flagship “Paper Dolls” Modular Gown Builder lets you mix-and-match bodices, skirts, sleeves, overlays, and more—all designed in-house. This digital (and in-person) experience gives each client unprecedented creative control, with instant, photorealistic previews. We also handcraft fully bespoke wedding dresses, formalwear, and inclusive attire for clients of all identities—never “just another catalog style.” Professional Gown Dyeing (Renegade Dye Lab) As the only dedicated, professional dye lab for wedding gowns in the United States, we take color customization to another level. We recolor and transform both new and vintage gowns—serving not only brides, but also stylists, boutiques, costume designers, and major retailers. Whether you dream of a pastel ombré, a deep black transformation, or a completely original hue, our team delivers with museum-grade quality. We’re also regularly trusted for memorial dye work, upcycling, and “second life” transformations of cherished dresses. Retailer & Designer Solutions We work with bridal salons and independent designers nationwide, offering modular inventory, white-label dye services, and B2B innovation. Our products empower retailers to say “yes” to custom requests that other brands turn away, helping them close more sales and delight a new generation of clients. What Sets Us Apart? The Industry’s Only Dedicated Dye Lab: While other brands claim to offer color, no one does it with our expertise or precision. We custom-dye everything from silk to synthetics, offer professional-grade color correction, and have developed proprietary techniques for ombré, gradients, and multi-tone effects. Our lab has rescued “ruined” dresses and delivered color results for film, TV, editorial, and celebrity clients. Radical Customization for Everyone: We’re not just “plus-size friendly”—we’re truly inclusive, with experience fitting and designing for all genders, body types, and accessibility needs. Our modular builder and bespoke services eliminate limitations: sleeves for everyone, pockets where you want them, never-upcharged size inclusivity. Tech-Driven Design Innovation: Renegade was among the first to develop a modular bridal builder with live previews, empowering both brides and stores to create gowns that don’t exist anywhere else. Our use of AI, digital design, and transparent manufacturing sets a new standard for what bridal shopping should feel like. Founder-Led Vision: Natalie Harris is an award-winning designer, a late-diagnosed autistic/ADHD entrepreneur, and a relentless advocate for creative autonomy. Her approach—equal parts art and science—shows up in every detail, from hand-painted lace to personal fittings for clients flying in from across the US and abroad. Sustainability & Second-Life: By transforming, dyeing, and upcycling existing gowns, we help reduce fashion waste and create meaningful, one-of-a-kind heirlooms. Clients come to us to give new life to a mother’s dress, repurpose a sample, or make something extraordinary out of “impossible” fabric challenges. Interesting Facts About Renegade: We’ve dyed, designed, and transformed gowns for clients in all 50 states, as well as Canada, the UK, Singapore, and Mexico. We’ve been featured on Martha Stewart Weddings, Offbeat Bride, Houston Chronicle, and bridal industry podcasts. We run a “Pay What You Can” sale for overstock and sample dresses each year, making dream dresses accessible for all. Natalie’s design ethos draws from everything from maximalist art history to contemporary street style, with recurring motifs like poisonous flowers, mythic heroines, and celestial elements. Our Commitment Every offering at Renegade is guided by the belief that weddings—and milestone moments—should be about authenticity, joy, and creative rebellion, not about fitting a mold. Whether you’re a bride, a mother, a prom queen, or just a dreamer with a vision, we invite you to co-create with us. Forget the “rules”—if you can imagine it, we can make it. In summary: Renegade and Renegade Dye Lab exist for those who want to do things differently—brides, stylists, and retailers alike. We offer the industry’s most advanced, inclusive, and creative solutions for wedding attire, powered by a founder who refuses to accept limits. If you’re ready for a gown (or a business partner) that dares to stand out, you’re ready for Renegade.