Queer The Norm Ltd

Overview

Founded in 2017 by George Nicholls, the company seamlessly blends entertainment and education to challenge societal norms and celebrate diversity. Through a diverse range of services—including drag shows, workshops, corporate training, and live events—Queer The Norm creates inclusive experiences that resonate with both public audiences and corporate clients.

Our Mission

Our mission is to normalise queer experiences in everyday settings, fostering environments where LGBTQ+ individuals are celebrated and inclusivity is paramount. By merging entertainment with advocacy, we aim to make diversity not just accepted but embraced across all sectors of society.

Our Offerings

Drag Shows

At the heart of Queer The Norm are our dynamic drag performances, which serve as platforms for self-expression and community engagement.

Weekly Lip-Sync Competition: We host the UK’s largest amateur lip-sync competition at Brixton Jamm every Saturday night, attracting over 150 attendees. This event celebrates local talent and encourages audience participation, culminating in the crowning of a new lip-sync champion each week.

Themed Events: Our themed drag events, ranging from Halloween extravaganzas to festive Christmas shows, blend glamour, comedy, and community spirit to create unforgettable experiences.

Accessible Entertainment: Designed to be inclusive, our drag shows welcome everyone, whether you’re a seasoned fan or a newcomer to the art form.

Workshops

Our workshops inspire creativity, foster understanding, and empower individuals across various demographics.

Drag and Self-Expression: Participants delve into the art of drag, learning to express themselves through costume, makeup, and performance.

Inclusivity Training: We offer workshops focusing on the importance of inclusive language, understanding LGBTQ+ identities, and creating safe spaces for all.

Youth Engagement: Collaborating with young people, we promote confidence, self-expression, and resilience through creative activities rooted in queer culture.

Corporate Training and Entertainment Packages

Queer The Norm partners with businesses to cultivate inclusive workplaces and provide exceptional entertainment solutions.

Bespoke Training Sessions: Tailored to each organisation, our sessions offer practical strategies for fostering LGBTQ+ inclusivity in the workplace.

Engaging Delivery: Combining humour, lived experience, and interactive exercises, our training sessions leave a lasting impact.

Comprehensive Entertainment Packages: We provide top-tier corporate entertainment packages, ensuring a memorable experience for all attendees. Our offerings include exceptional queer DJs, complete sound equipment, and customised entertainment to meet specific client requests.

High-Profile Clients: Our portfolio includes successful collaborations with renowned companies such as L’Oréal, Amazon UK, Kellogg’s, and Diageo, delivering overwhelmingly positive experiences at events like the Diageo Christmas party and the Bleach London leaving party.

Live Event Production

Specialising in producing live events that leave a lasting impression, Queer The Norm delivers inclusive, energetic, and unforgettable experiences.

Corporate Launches: We infuse product launches and brand activations with queer joy through dazzling performances and interactive activities.

Community Events: From Pride festivals to local celebrations, we bring people together through shared experiences that celebrate diversity.

Hen Parties, Stag Dos, and Wedding Entertainment

Recognised as the UK’s premier provider for hen parties, stag dos, and wedding entertainment, Queer The Norm offers bespoke experiences tailored to each celebration.

Customised Packages: We design entertainment that reflects the unique personalities and preferences of the couple, ensuring a memorable occasion.

Inclusive Approach: Our services cater to all, embracing diversity and ensuring everyone feels celebrated.

Exceptional Reviews: With numerous positive reviews on Google, our clients consistently praise the unforgettable experiences we create for their special occasions.

Normalising Queer Joy in Everyday Spaces

A distinctive aspect of Queer The Norm is our ability to introduce queer culture into everyday environments.

Mainstream Collaborations: We bring drag performances and queer experiences to corporate venues, high streets, and mainstream festivals, challenging stereotypes and fostering greater understanding across communities.
What Sets Us Apart

Innovative Approach: By seamlessly integrating entertainment and education, we offer experiences that are both engaging and enlightening.

Community-Centric: Our deep roots in the LGBTQ+ community ensure that our initiatives are authentic and impactful.

Dynamic Leadership: Under George Nicholls’ visionary guidance, we continually push boundaries to create meaningful change.

Commitment to Inclusivity: Inclusivity is at the core of our operations, from accessible pricing to creating safe spaces at all events.

Interesting Fact About Queer The Norm

Queer The Norm was conceived following a pivotal moment in George Nicholls’ life. After departing from a corporate role, George channelled their passion for advocacy and love for drag into creating a platform that celebrates queer joy. What began as a modest venture has evolved into a renowned company collaborating with global brands and enriching countless lives.

The Founder – George Nicholls

George Nicholls is a queer, gender-nonconforming visionary who has dedicated their career to celebrating diversity and uplifting the LGBTQ+ community. As the founder of Queer The Norm, George combines expertise in business, performance, and advocacy to lead a company that is both impactful and entertaining.

Vision for the Future

Queer The Norm is poised for significant growth, with plans to:

Expand Nationally: Develop the amateur lip-sync competition into a nationwide event, providing a platform for emerging performers.