PAPARICO

In an increasingly competitive marketplace, working with an agency who can provide a specialist team with expert credentials is crucial to success.

We succeed by pairing the best talent with the latest technology, including artificial intelligence, to approach your marketing challenges with the aim of delivering a high return on investment.

Our interests lie in artificial intelligence for marketing, specifically conversational AI, plus we are also closely following the development of blockchain for advertising. In fact, we even accept cryptocurrency as a form of payment.

“I started PAPARICO because I believed that with the right team and technology in place I could deliver better results and a superior client experience.”
Paul Townley-Jones, Managing Director

PAPARICO is where talent and technology augment to deliver a better client experience and ROI.
● Talent: We source people with the right skills to get the job done to a high standard.
● Technology: AI and machine learning enable us to deliver better results.
● Trust: We value our client relationships and aim for 5-star service.
● Return on Investment: ROI is always our primary focus.

We focus on four core areas to help businesses of any size achieve their ambitions. All areas are supported by artificial intelligence on one way or another.
1. Marketing & Advertising: We create multi-channel marketing campaigns powered by AI that deliver better results.
2. Branding: We create brand identities that help you stand out from the crowd.
3. Development: We develop websites, e-commerce, mobile apps, and AI apps to reach customers in new ways.
4. Conversational AI: We deploy AI chatbots and voicebots to automate customer interactions and business processes.

We are happy to work with many industries, but here are the areas we work with or enjoy most.
● E-commerce: We have experience in Ecwid, Magento, Shopify, VirtueMart, Volusion, Wix, and WooCommerce e-commerce platforms.
● Esports & Gaming: We create brands, materials and content for esports teams, events, tournaments, streamers and content creators. Find and engage influencers on Twitch, YouTube, and Facebook Gaming platforms.
● Food & Beverages: We’ve worked with breweries, a bottled cocktail brand, a catering business, and local health food chain. PAPARICO founder, Paul, has qualifications in Food & Beverage Operations.
● Health & Beauty: Our team has extensive experience in health & wellness, fitness, OTC products, beauty & cosmetics, medical devices, pharmaceuticals & biotechnology.
● Music & Events: We create promotional materials for music festivals, events and concerts. We also have a specific advertising service for the music industry. Our clients include Max Steiner Orchestra.

How We Do It: Our ‘SISTEM’
1. Situation: We conduct a situation analysis – either a 3C or 5C analysis, or audit – to understand your business, your customer, and the market you operate in.
2. Insight: From our situation analysis we discover insights which help us formulate an effective and differentiating strategy.
3. Strategy: Leveraging the insights, we align on objectives and formulate a strategy often boiled down to a brief or strategic marketing plan.
4. Tactical Execution: With a strategy in place we execute on it by creating the campaign idea, designing the tactics, and launching them across multiple channels.
5. Measurement: We measure using artificial intelligence to continuously monitor and optimise your campaign.

Environmental Sustainability: One of our aims is to minimise the impact we have on the environment and work with more environmentally sustainable businesses.

About our founder
Paul is the Managing Director of PAPARICO. His experience comes from working for a number of businesses in the marketing disciplines such as:

● A strategic planner in global ad agencies such as Havas and DDB, including contracting with McCann among others
● A multi-channel marketing consultant at a London firm
● A business director at a digital marketing publisher
● A founder of a few start-up side hussle’s
● A market researcher for global companies such as Nielsen and Cello
● A semi-professional DJ at major London nightclubs such as Ministry of Sound and Egg

Paul completed a Business degree majoring in Business Management and Marketing. He has also completed a certification in Food & Beverage Operations and, as an avid home brewer, has an interest in the beer and alcohol industry having conducted work for Long Man Brewery, World of Zing, and Sanctuary Brewing.

Out of his curiosity in e-commerce, Paul manufactured, packaged, imported and distributed a product from China to sell on Amazon and eBay.

Paul is a sports enthusiast with interests in the majority of sports including Formula 1, cricket, rugby, and football where he played in the Southern Amateur League as a midfielder for Bank of England. He also has an interest in e-sports, being a keen gamer in his (limited!) spare time.