Paisley Decor It LLC is a Northern Virginia-based handcrafted home décor and custom gifts company that brings personalized elegance to homes through thoughtfully crafted pieces.
Main Services:
Custom Wreath, Handmade Seasonal Wreaths, Custom Wall Hangings, Custom T-Shirts, Heritage Craft Souvenirs, Personalized Home Decor, Custom Jewelry, Seasonal T-Shirt Collections, Decoupage, Handmade Gift Items
Founded in 2024, our company operates under a unique three-division structure that allows us to serve diverse customer needs while maintaining our commitment to quality craftsmanship and personalization.
What Sets Us Apart:
Our business stands out through our dedication to versatile, handmade creations that blend traditional craftsmanship with modern aesthetics. Each piece is carefully crafted using premium materials, from luxurious silk flowers to vintage-inspired frames, creating pieces that tell a story and add character to any space. Our signature color palette of dusty rose, sage green, and gold reflects our brand’s sophisticated yet approachable style.
Our Structure and Offerings:
Under the parent company Paisley Decor It LLC, we’ve thoughtfully structured our business into three distinct divisions:
Paisley Does It – Our flagship division specializing in custom-made home décor and personalized gifts. Here, we create stunning wreaths, wall hangings, and custom photo frame arrangements that transform houses into homes.
Paisley Makes It – Our heritage and souvenir division, designed to capture and preserve special moments through crafted keepsakes.
Paisley Supplies It – Our upcoming division dedicated to providing high-quality craft supplies to fellow creators.
Craftsmanship and Process:
Every piece that leaves our workshop undergoes a meticulous 10-day production process, ensuring the highest quality standards. We source our materials carefully, working with trusted suppliers to ensure each component meets our exacting standards. Our production process combines traditional crafting techniques with modern design sensibilities, resulting in pieces that are both timeless and contemporary.
Customer Experience:
We pride ourselves on creating an exceptional customer experience from start to finish. Our approach includes:
Personalized style assessments to match customers with their perfect pieces
Custom design consultations for bespoke creations
Careful packaging and shipping with delivery times optimized for different regions
A satisfaction guarantee that reflects our confidence in our craftsmanship
Market Focus:
While our creations appeal to a broad audience, we’ve found our sweet spot serving women aged 30-65 who appreciate handcrafted quality and seek to create warm, inviting spaces in their homes. Our pieces particularly resonate with those who value personalization and understand that home décor is more than just decoration – it’s about creating environments that tell personal stories.
Future Vision:
Our five-year strategic plan reflects our commitment to growth while maintaining our core values:
2025: Strengthening our custom décor offerings through Paisley Does It
2026: Launching our heritage line through Paisley Makes It
2027: Introducing our craft supply division with Paisley Supplies It
2028-2029: Focusing on integration, expansion, and scaling while maintaining our commitment to quality
Innovation in Digital Presence:
We’re embracing modern retail approaches while maintaining our artisanal roots. Our social media presence, particularly on TikTok, allows us to share our creative process and connect with our community. We’re also exploring innovative ways to serve our customers through our upcoming Amazon Associates program, which will feature curated “Shop the Look” collections and DIY tutorials.
Commitment to Value:
Our pricing strategy reflects our position in the affordable luxury market segment. We maintain a 30-40% profit margin while ensuring our pieces remain accessible to our target market, with average order values ranging from $30-$60. This sweet spot allows us to maintain our high quality standards while providing value to our customers.
Seasonal Specialties:
We take pride in creating seasonal collections that help our customers celebrate life’s special moments. Our Mother’s Day collection, featuring vintage-style frame wreaths adorned with silk roses and eucalyptus greenery, exemplifies our attention to detail and understanding of our customers’ desires for meaningful, beautiful décor.
At Paisley Decor It LLC, we’re more than just a décor company – we’re creators of beautiful, meaningful spaces that reflect our customers’ personalities and stories. Our commitment to quality craftsmanship, personalization, and exceptional customer service drives everything we do, from our careful material selection to our meticulous production process.
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