LocalMark

Our local SEO marketing service will improve your business’ online visibility, build trust, generate leads, increase footfall, gain loyal customers… and increase your profits.

We can help…

1. Maximise your online visibility,
2. Build a 5-star reputation for your business, and
3. Drive more enquiries and customers through your doors.

LOCAL SEO ESSENTIALS

Essentials is our effective and affordable ‘done with you’ monthly local SEO service, where each month we work with you toward improving your local SEO performance.

This includes on-site SEO, growing your directory listings, optimising your Google Business Profile(s), generating more online reviews, and more.

We cover all the essentials of a successful local SEO campaign as we work with you to help improve your business’ online visibility, build trust, generate leads, increase footfall, gain loyal customers, and increase your profits.

Our ‘done with you’ Essentials package is perfect for businesses who have the necessary resource to implement our local SEO recommendations.

But, should you require a little extra support, we offer a range of optional local SEO services that you can add or remove as you need them.

As a first step we interview you to gather essential details about your business including locations and any brand names you operate under, your website domains and technical setup, your social media channels, your current sales and marketing activities, any challenges you may be facing or goals you may be looking to achieve, your key products and services, your competitors and of course your target customers.

We then conduct an initial local SEO audit of your digital footprint for each physical location to establish a benchmark for your existing local SEO performance. Our local SEO audit evaluates your website authority, ranking for specific keywords, local listings, online reputation (reviews), Google My Business, on-site SEO, and social channels and provides recommendations for improving your performance for each.

We use a range of tools to help support us in delivering quality local SEO. In order to provide us with information on where your links are coming from, competitive analysis, keyword research, and more, we need to set you up on our platforms.

As part of the setup process, you will be provided with access to your online local SEO dashboard to monitor progress.

We advise starting with your own website optimisation because you have control over it, and because that’s where potential customers will end up.

From the Local SEO audit we identify and provide guidance for addressing necessary fixes or making website improvements that will improve your website’s search rankings.

Our Essentials package assumes that you have the necessary resource to implement our recommendations. So should you need help to remedy any on-site SEO issues, we can provide separate cost estimates to deliver any technical changes either in one go or over time.

We work with you to ensure your Google Analytics tools are set up properly and configure Google Analytics and Google Search Console to measure what traffic and keywords are contributing to your sales or new business enquiries.

Building on insights from your on-boarding interview, Google Analytics and Google Search Console, we identify and propose up to 100 keywords to track and monitor across Google, Google Mobile, Google Maps, Bing and Bing Local.

We conduct a detailed analysis of each of your Google Business Profiles to ensure that they best reflect your services and operating locations using keywords, descriptions, business categories and images that help your business to stand out from your competitors.

We then provide detailed recommendations for optimising your Google Business Profile for you to review and implement directly.

We provide a reputation management platform to help you identify your happiest customers and make it easy for them to share their experiences on the most important review sites. We will also provide guidance on helping to reduce, avoid or manage any bad reviews.

Use our review management platform to more easily manage your online reputation from a single location where you can view, manage and respond to reviews from 20+ review sites including Google, Facebook, TripAdvisor, OpenTable, Houzz and more.

We’ll identify and monitor all of your existing listings or ‘citations’, check for accuracy and consistency in terms of your name, address and phone number (otherwise known as ‘NAP’). We’ll also fix those inaccuracies, and remove any duplicates.

We’ll then start a citation building campaign to add 5 or so local, niche or general listings each month that will steadily boost your website’s online visibility and credibility with Google and the other search engines.

We use a range of tools and platforms to help support our delivery of quality local SEO results. To gather insight on where your links are coming from, how your competitors are doing, what keywords to focus on, and more, we need to set you up on our systems which we do for each physical location during the first month.

Our Local SEO Essentials plan includes access to an online dashboard to monitor progress with your local SEO campaign.

In addition to your powerful ‘always on’ local SEO dashboard, we provide a monthly catch-up call to review progress, discuss any updated requirements and agree any adjustments to your local SEO strategy.

OPTIMISE YOUR GOOGLE BUSINESS PROFILE

Do you want help optimising your Google Business Profile?

We provide Google Business Profile optimisation as a one-off service, or as part of our great value monthly Local SEO Essentials service. With either option we’ll conduct a detailed audit of your existing Google Business Profile, and provide detailed recommendations for you to review and implement.

And if you need help making those updates, we can handle that too.

MANAGE AND GROW YOUR ONLINE REVIEWS

Our reputation management platform helps you identify your happiest customers and makes it easy for them to share their experiences on the most important review sites. It will help ensure you never miss a review again: monitor and manage your online reputation from a single location where you can view and respond to reviews from a range of review sites. We can even help ensure you’re always showing your latest and greatest and display them on-brand on your website as a list, column, carousel or sidebar.

Our reputation management platform is available as a standalone-off service, or as part of our great value monthly Local SEO Essentials service.

With either option, you’ll have access to everything you need to more efficiently manage and grow your online reviews.

IMPROVE YOUR BUSINESS’ VISIBILITY AND START GROWING YOUR BUSINESS ON GOOGLE

Get in touch to find out more about how LocalMark can help you achieve your local SEO objectives.