Just Vertical

Just Vertical sells indoor gardens that are designed to look like furniture that fits into your home. With our fully automated systems we make gardening easy and available to anyone no matter what your experience level or space is like.

Ethical consumers who want a better food future turn to Just Vertical when they have had it with throwing out fresh produce that seems to go bad in their fridge within hours and are motivated to show others how easy it can be to have a sustainable impact on the food system.

We build and sell two different versions made for the home and condo spaces, indoor gardens that are designed to look like furniture that fits into your home. This isn’t just another gadget that is going to gather dust in the corner, this is a centerpiece for the home. Our customers are excited to show off the impact they are having on the food system.

Customers look to solve the following pain points with our systems:
Exhausted by having to research where every single item of food comes from
Discouraged by greenwashing and unsure what they can really trust.
Challenged to find things that are sustainable without too much effort
Inspired to make a difference with their purchases because they see how badly the world needs solutions right now. They are striving to live a lifestyle they can be proud of.
Fearful of what goes into food today
Motivated to show others how easy it can be to have a sustainable impact on the food system
Have had it with throwing out fresh produce that seems to go bad in their fridge within hours

Specifically our customers:
Want to know where their food comes from
Want to know what is in the food they provide to their family
Want the therapeutic benefits of gardening at home
Serve unique flavours they can be proud of
Can help build a better world for future generations
Can share unique flavours with others
Learn how to garden inside
Exhausted by having to research where every single item of food comes from
Discouraged by greenwashing and unsure what they can really trust.
Challenged to find things that are sustainable without too much effort
Inspired to make a difference with their purchases because they see how badly the world needs solutions right now. They are striving to live a lifestyle they can be proud of.
Fearful of what goes into food today
Motivated to show others how easy it can be to have a sustainable impact on the food system
Have had it with throwing out fresh produce that seems to go bad in their fridge within hours