Hong Kong

Ideali offers Asia’s widest variety of premium homeware made available to you at the best rates

Main Services:

Appliances , Furniture , Sanitary Ware , Ovens , Hobs , Cooker Hoods , Dishwashers , Refrigerators , Sofa , Table


Ideali offers Asia’s widest variety of premium homeware made available to you at the best rates. Enjoy up to 40% off regular prices as we save on physical retail and middlemen costs. You get the opportunity to upgrade your home pieces to better quality and more innovative designs. We even offer 2-year full warranty and lifetime repair support for appliances, so you can be assured when buying from Ideali.

Made in Europe and the US at the Best Rates Possible
All our products are made in Europe & US. You will get manufacturer packaging and serial numbers. We aim to bring quality pieces at the best rates, through an extensive network of leading European and US suppliers. We directly source premium homeware that save on middlemen and retailer costs. You will not only save several hundred thousand of HKD in owning the best pieces from all over the world, but more importantly, upgrade to premium brands, appliances and Italian furniture at prices that you will find good value.

A Plethora of Choices to Suit Your Style
We offer a wider range of colors, finishes, and designs larger than any retailer in Asia, to suit your style, needs, and preferences. And the best part is, it’s all available in one platform—on our website. Now you get to save on time browsing the different branded website to find what you’re looking for. It’s all on Ideali.

We Cover Installation, Warranty, and Repair
We also uniquely offers warranty, repair and installation for our appliances, so you can leave everything to us and enjoy the peace of mind.

Our on-site warranty and repair services are conducted by the same highly experienced service engineers deployed by Miele, Siemens and other distributors. You can trust in quality services that’s just like ordering from the distributors themselves. Our service engineers conduct majority of the repairs on-site, while more complex repairs will be done at our repair center.

Our original manufacturer replacement parts are ordered directly from manufacturers from Germany, Italy, and the United States, and airlifted to Asia. You can even save on hefty price markups from local distributors who provide the same replacements parts.

We currently offer our warranty and repair services in Hong Kong and Singapore. Meanwhile, Mainland China, Macau, and Malaysia customers can enjoy the same coverage, only with additional charges for shipping the appliances to and from Hong Kong and Singapore. We currently offer our warranty and repair services in Hong Kong and Singapore. Meanwhile, Mainland China, Macau, and Malaysia customers can enjoy the same coverage, only with additional charges for shipping the appliances to and from Hong Kong and Singapore.

We have the utmost confidence in the durability and premium quality of our appliances, but we still provide a 2-year warranty.
In the event that you need repair services, our highly experienced service engineers from each brand will provide you with quick, reliable, and useful assistance.
Our warranty covers the complete costs of repair, including labor, replacement parts, and appliance transportation (if needed).

Optionally, we also offer quality installation services, conducted by our highly experience service engineers. Upon request, our engineers will set up and commission the appliances, assemble and install, and conduct connection and functional testing.

How We Started
Ideali was brought to life by a former management consultant and senior executive, who has traveled the world over and seen an array of luxury product products, and wanted to share the joy of curating premium pieces from all over the world. He then built a team of experienced professionals in premium appliances and furniture, aiming to provide the better service and customer experience than any local retailers and distributors in Asia.

Our Product Offerings

Here at Ideali, we bring you a wide array of appliances you could possibly need in order to keep your home functioning. We carry a good range of pieces for every corner of your home; kitchen, bar, bathroom, laundry, bedroom, and living spaces. Great for building your home or if you are looking at upgrading your current space. We’ve carefully organized them in categories so you can easily browse through the products you need for your home conveniently.

Browse through our website to find the perfect furniture for your home. Choosing the right pieces for your home is essential in making your space truly your own, we’ve made sure to curate our selection with the best designs from well renowned brands from Europe and the USA. You need furniture that not only satisfies your needs, but also addresses your wants and budget.
From the moment you select your appliances, all the way to shopping. Ideali is here for you every step of the way. We provide updates on your orders so you know exactly where your purchases are and when you will be receiving them. More than the appliance and furniture themselves, we aim to make every step of the journey as easy and seamless as possible.

Bathroom & Kitchen
Find the perfect furniture pieces for your bathroom and your kitchen. We carry all kinds of sizes, types, and styles of different pieces to make your dream space come alive. Ideali has a great selection of quality furniture that stands the test of time and the wear and tear of everyday life at the best rates possible.

The quality of tiles you use makes or breaks the design of your home, as they define the look and feel of your space, and are very hard to change later on. So, it makes sense to spend a little more on great design and quality tiles, while budget can be saved on other things. Discover elevated quality and browse through our wide selection of tiles available here at Ideali and find the perfect design and size fit for your space.

Our Brands

We take pride in the unique selection of brands we carry. We have all the best brands from Europe and the USA for your home. From renowned appliances to beautifully designed furniture, discover the perfect pieces on our website for the best rates possible. Here are some of the brands we carry, just to name a few:

Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service. We carry a good range or products from refrigerators, dishwashers, washing machines and dryers, to kitchen hoods, and ovens.

For more than 70 years, Liebherr’s range of products and services has been broad and sophisticated. Its design and technology is orientated around practical deployment scenarios throughout the world. We carry a great range of their refrigerators and coolers on our website.

Siemens Home Appliances is where advanced materials, sleek lines and geometric shapes meet to form a refined and clear design language. Introducing you to a life full of endless possibilities. Taking everyday moments and transforming them into extraordinary experiences. Simplifying your life, and adding hours to your day. Revolutionizing the way you run your home through breakthrough innovations. Product offerings include cooling systems, washers and dryers, dishwashers, coffee machines, and so much more.

Bosch creates technology that is “Invented for life.” Whether you are looking for a fridge, washer, or a mixer, they create pieces that user friendly and that stand the test of time.

Attention to detail, and creative design solutions bring homes that reflect the image of their occupants to life. With SMEG, appliances take center stage in the heart of the home, a place where people can congregate. The kitchen has, over the past few decades, become a perfect, fully-equipped backdrop for the most-important and most-enjoyable moments in any home. We carry an amazing range of their different designs and appliances sizes and types on the Ideali website.

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