Herbertine

Herbertine was established in 2019 with a mission to address a significant issue faced by fashion-conscious women: finding reflectors that are both safe and stylish. Traditional reflectors, such as vests and clip-on bands, were functional but lacked aesthetic appeal, often being overlooked despite their importance. Recognizing this gap, Herbertine’s founder was inspired by Scandinavian fashion to create a line of reflectors that are not only effective in low-light conditions but also fashionable during the day.

Mission and Vision

Herbertine’s primary mission is to reduce traffic accidents involving pedestrians. This goal is pursued by offering a range of self-designed products that combine fashion with functionality, making it easier and more appealing for individuals to wear reflectors consistently. The company believes that stylish reflectors can encourage more people to use them, thereby increasing visibility and safety in traffic.

Product Range

Herbertine’s product range has expanded significantly since its inception. The company offers a variety of reflective accessories, including:

Reflective Scrunchies: Combining practicality with style, these scrunchies keep your hair in place while ensuring you are visible in the dark.
Reflective Tassels: These versatile accessories can be attached to bags, strollers, or jackets, and come in various colors to match different outfits.
Reflective Ribbons and Belts: Made from high-quality reflective materials like 3M Scotchlite, these can be worn around the arm or leg, tied to a bag, or even styled as a bow on clothing.
Reflective Clothing: Herbertine also offers a range of reflective scarves, jackets, hats, and gloves, designed to keep wearers warm and visible during the colder months.
Design Philosophy

Herbertine’s design philosophy revolves around creating reflectors that are seamlessly integrated into everyday fashion. This approach ensures that the products are not only practical but also enhance the wearer’s style. By focusing on aesthetics, Herbertine aims to make reflectors a natural part of people’s wardrobes, thus increasing the likelihood of their use.

Environmental Considerations

The company is also committed to sustainability. Herbertine offers “second quality” reflectors at reduced prices. These products, despite having minor cosmetic defects, are just as effective in reflecting light and thus help reduce waste by giving them a new life. This initiative supports the company’s broader goal of promoting environmental responsibility alongside personal safety.

Customer Experience

Herbertine values its customers highly and strives to provide excellent service. The website is user-friendly, offering a smooth shopping experience with a range of payment options. The company also frequently updates its inventory with new and innovative products, reflecting ongoing product development and responsiveness to customer feedback.

Conclusion

Herbertine has successfully carved out a niche in the market by addressing the dual needs of safety and style. Its products are designed to be functional and fashionable, encouraging more people to incorporate reflectors into their daily lives. By doing so, Herbertine not only enhances individual safety but also contributes to broader traffic safety initiatives.