FutureLabs – Tech-inspired Creative Agency
Australia, Victoria, Melbourne
FutureLabs is a tech-inspired creative agency dedicated to delivering unique and memorable brand experiences that push the boundaries of engagement.
Main Services:
Marketing Agency, Creative Agency, Marketing Services, Display Media, Experiential Experiences, Creative Technology, Social Media Content, AI Products, Digital Marketing, Immersive Experiences, Interactive Games
Our goal is to enhance audience interaction and boost brand development through the use of technologies. With a commitment to merging creativity with the latest advancements, FutureLabs stands at the forefront of delivering impactful and unforgettable experiences for businesses worldwide.
1. What Makes Us Different
At FutureLabs, we address the needs of the new age of marketing – where traditional methods simply cannot deliver the best results. With creative applications of technology and a passion for solving problems, we transform intriguing marketing ideas into exciting realities.
Our unique approach involves close collaboration with clients, ensuring that every project is tailored to their specific needs and goals. We emphasise a full-service model, covering every aspect of a campaign from planning and creative development to production and post-launch success measurement.
With attention spans shortening and competition intensifying, our creative production services help cut through the marketing noise and deliver memorable engagement with impact.
FutureLabs has a rich portfolio that spans various industries, from retail to entertainment, events, and public installations.
2. Our Story
FutureLabs was founded by a group of creative artists and technologists in the Asia Pacific region. These diverse personalities shared one passion, to explore and solve problems in new ways. Our first bricks were laid on the belief that the future of marketing will always be open with diverse nuances, perspectives and feelings inspired by technology.
3. Our offering
FutureLabs has thoughtfully created a range of marketing products to reach new audiences. These include: Interactive Games, Immersive Experiences, Digital Applications, AI Products, Social Media Content, Creative Technology, Entertainment Media and Display Media.
4. Must – Known Facts About FutureLabs
– Working with Big Brands: Though based in Melbourne, FutureLabs has worked with global brands like Netflix, Cartier, Adidas, and The Macallan, delivering campaigns that resonate across various markets and demographics. We have also earned industry recognition, including a Creative Circle Award for “The Mastercard Soundtrack Trophy”.
– Eco-Innovations: FutureLabs was a finalist for the Digital Innovation Challenge with our EcoSound Melbourne Initiative. This project uses multi-sensory technology to monitor biodiversity, providing a glimpse into how technology can be applied to environmental conservation.
– Sports and Entertainment Pioneers: We have worked with major brands such as Nissan at the Super Netball Grand Finals, developing an innovative interactive game to test players’ accuracy and speed—showing how we can incorporate immersive technology even in sports marketing.
5. Why FutureLabs?
FutureLabs’ approach is built on six key pillars: Planning, Client Services, Creative, Production, Launch, and Success. From planning to execution and post-launch analysis, we tailor each aspect of the campaign to meet specific business objectives.
Choosing FutureLabs means choosing a trusted partner who is not afraid to break the mould. We don’t follow trends, we create them. FutureLabs’ deep understanding of both technology and creative strategies allows us to deliver campaigns that are not only cutting edge but also tailored to meet the specific needs and goals of each client.