Foenix Apparel

Since then, they’ve grown to become the world’s largest and most innovative men’s leather jacket store.

Leather has been historically recognized as a statement piece of men’s wardrobe. A leather jacket is a tool of influence, an undeniable symbol of strength and style, and represents individuality and class.

They currently offer 908 men’s jacket designs by some of the most innovative designers in the world. Their mission is to ensure that every man can find his dream jacket at affordable prices, fall in love with it – and wear it for years to come.

“We’re proud to say that our customers deeply love our five-star service,” says Dejan Skeledzija, Chief Technology Officer at Foenix Apparel. “Our goal is to give customers the ability to get their unique jackets while saving money on expensive designer clothing.”

At its core, Foenix Apparel believes that the future belongs to those who embrace change and innovation. They do things differently than everyone else in the fashion industry. The most prominent concepts they deliver are incredible selection, made-to-measure as a standard, and intense use of artificial intelligence and computer vision.

With these concepts, they could create a system that works in the real world. Significant monetary savings are passed to customers.

Their business model additionally positively impacts the environment. Avoiding excessive shipping caused by misfits and returns saves resources such as water, energy, and materials. It also reduces waste, pollution, and especially carbon footprint.

“We want people to feel energized and comfortable wearing our clothes without sacrificing style. We believe that if you design something well, it should last forever. That was also our driver behind introducing our Mobile Tailor mobile APP,” says Skeledzija. “Our goal was to ensure that every customer gets exactly what he wants and needs. Handmade jacket with a perfect fit. No matter the big customer’s budget, he can afford to buy a good-looking, durable leather jacket.”

Mobile Tailor allows customers to get measured by computer vision and artificial intelligence, called Mobile Tailor, at home or office within minutes. It’s done using a smart mobile APP which is an integral part of the Foenix Apparel online store.

“WIn our company, we believe that our customers deserve the same great quality and service whether they shop online or offline, so we decided to employ the latest cutting-edge technologies in an e-commerce store,” says Skeledzije, Chief Technology Officer at Foenix. “Our goal was to make shopping fun and easy for everyone. We wanted to offer something completely new but still keep the same great quality, value, and customer care you would expect from high-end brands. Our customers love the convenience of buying practically any jacket design online and getting it made to measure – all from the comfort of their home.”

The company has a policy consistent among the biggest and most successful brands – incredible customer service. Not only do they produce high-quality jackets, but they also continue supporting customers long after the purchase. One of the company’s purposes is to wear jackets every day, year after year, instead of buying and throwing them away after a season.

“We’re proud of how well our jackets fit and how customers can’t get enough of them. Our team loves beautiful outwear and then wears them all the time,” says Dejan Skeledzija, CTO at Foenix. “And whenever customers need help or have questions, we are fully there for them. Our customer service team is experienced, professional, extraordinary, and helpful. This helps us carry out our mission: we want our customers to enjoy wearing our jackets every day for years. We want our customers to fall deeply in love with their jackets and wear them repeatedly. But all it starts with a great jacket.”

“We believe that our customers should feel like they can wear whatever they want without worrying about how they look or how much money they spend,” adds Skeledzija. “Our goal was to build a brand that would offer something special to people who wanted to express themselves through fashion but didn’t have the time or resources to do so.”