Main Services
- partner portal - market development funds - channel management software - mdf marketing - channel partner program - co op advertising - deal registration - spif sales - ship and debit - rebate management
Computer Market Research: Smarter Channel Management for Today’s Complex Market Channel marketing has changed. Marketing teams at mid-sized and enterprise businesses are now expected to do more than launch campaigns—they’re expected to drive measurable outcomes through partner programs, optimize spend, and scale complex workflows across global ecosystems. That’s where Computer Market Research (CMR) comes in. CMR provides comprehensive channel management software that helps businesses modernize their indirect sales processes. From managing market development funds (MDF) and cooperative advertising to automating SPIFF sales programs and ship and debit claims, our platform gives manufacturers and vendors the tools to scale, simplify, and succeed. Since 1984, CMR has helped companies eliminate spreadsheet overload, increase accountability with their channel partners, and gain complete visibility into the performance of their partner programs. With nearly four decades of experience, we’ve built one of the most trusted platforms in the channel partner management space. Visit our website to explore how we can help your team simplify, scale, and drive growth. A Proven History of Channel Innovation CMR was founded by Del Heles, a technology entrepreneur who believed early on in the power of automation to solve business challenges. What began as a custom software development firm evolved into one of the first companies to address the need for automated channel data management. Today, our platform supports a wide range of industries—particularly B2B companies in electronics, IT, and manufacturing—who need smarter ways to manage their channel partners, track claims, and align partner incentives with business objectives. CMR continues to lead the way in digital channel strategy, giving companies the data-driven tools they need to grow in complex, distributed sales environments. Why Companies Choose CMR Unlike generic marketing tools or CRM add-ons, CMR was built specifically for channel marketing and indirect sales management. We understand the friction that comes with managing partners, verifying sales claims, and handling deal registration workflows across multiple distributors. Our unique value lies in combining configurable automation with real-time analytics—eliminating the guesswork and delays that come with manual processes. CMR’s platform is designed to: Improve the performance and utilization of MDF marketing budgets Reduce fraud and duplicate claims in SPIFF programs Streamline channel partner software workflows Centralize financial reconciliation for complex ship and debit scenarios Support global operations through flexible, scalable infrastructure Simply put, Computer Market Research helps your team move faster, work smarter, and make more confident decisions. Our Unique Selling Proposition: CMR transforms traditionally manual and error-prone channel processes—like co-op funding, SPIFFs, and ship-and-debit—into automated, insight-driven workflows that save time, increase accuracy, and improve partner trust. Core Solutions for Channel Success Let’s explore the heart of CMR’s value proposition: our flagship tools that power some of the world’s most effective channel partner programs. Co-Op and MDF Management For many businesses, managing market development funds is an ongoing struggle. Whether you're offering MDF on a quarterly basis or through an accrual model, the back-end processes—fund allocation, claims review, approvals—are often inconsistent and difficult to track. CMR’s co-op/MDF management platform is purpose-built to streamline these processes. The system gives vendors full visibility into fund usage, simplifies partner claim submissions, and reduces turnaround time through rule-based automation and document validation. Whether you call it MDF, co-op advertising, or cooperative marketing, we make it easier to measure ROI, avoid fund leakage, and empower channel partners to invest wisely in their own growth. Contact Computer Market Research today to discover how you can maximize MDF utilization and partner accountability. SPIFF Management SPIFFs are a powerful motivator for reps—but let’s face it, running them manually is a drain on resources. Paper claims, fraud risks, and reconciliation delays can turn a high-potential program into a high-cost headache. With CMR’s SPIFF management software, your team can automate claim processing, validate transactions in real-time, and instantly track sales rep performance across all your channel partners. Built-in deduplication and fraud prevention tools mean you’re only paying for what really sold—while dashboards and reports give you instant feedback on what’s driving results. Best of all, the platform supports configurable incentive structures, so you can align your SPIFFs with seasonality, vertical, or sales cycle stage. CMR makes it easy to go from reactive tracking to proactive sales channel strategy. Ship and Debit Management If you’ve ever tried to manage a complex ship and debit program using spreadsheets and emails, you already know how quickly things can fall apart. Distributors need fast answers. Finance needs accurate reporting. And the margin for error is razor-thin. CMR’s ship and debit management system brings sanity to the chaos. Our platform automates pricing validations, streamlines claim submissions, and centralizes audit trails—all while keeping you compliant with internal policies and external agreements. By standardizing processes across all channel partners, you reduce friction, minimize back-and-forth, and resolve claims faster. Other Offerings to Complete Your Channel Strategy In addition to our core tools, CMR offers a full ecosystem of channel management solutions designed to support every stage of your partner relationship management lifecycle. These include: Channel POS Data Management Clean, organize, and analyze distributor sales data for improved forecasting, planning, and execution. Partner Portal Solutions Give partners a centralized place to access tools, documents, performance data, and program details—built with usability in mind. Rebate Management Software Automate rebate creation and payment to ensure compliance, minimize disputes, and deliver on-time reimbursements. Channel Data Management Services Offload manual data handling to our expert team—ideal for high-volume, high-stakes reporting needs. With all of these components working together, CMR gives you a flexible, end-to-end platform that grows alongside your business. Built for Marketing and Channel Professionals CMR isn’t just a tool—it’s a partner in your success. Our platform is built with input from professionals across marketing, operations, sales, and finance, ensuring that your entire ecosystem benefits from more streamlined, accountable processes. From account tiering sales logic to campaign attribution, we’ve worked with organizations to refine and tailor their programs in ways that drive measurable improvement. And we don’t believe in one-size-fits-all software—our solutions are configured to support your unique needs, whether you're in the growth stage of channel management or managing a mature, global network. Trusted by Leading Brands CMR works with leading manufacturers, distributors, and vendors across North America and beyond. Our clients rely on us to manage millions of dollars in MDF funds, SPIFF payouts, and pricing claims every year. We’re proud of our long-standing client relationships—and we believe that’s the result of consistently delivering real value, backed by responsive support and a deep understanding of what channel teams need to succeed. Ready to Take Your Channel to the Next Level? Whether you’re launching your first channel partner program, struggling with disconnected tools, or just ready for a better way to manage claims and funds, we can help. Visit our website to learn more, or contact Computer Market Research today to schedule a personalized platform walkthrough. CMR helps you replace chaos with clarity—so your channel can perform at the speed of your business.
